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New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows
New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed R...
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[{"type":"text","content":"\n\n\n\n New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n Gen Z and Millennials embrace golf for self-care and solo play while redefining the sport through entertainment venues.\n \n\n\n\n\n MONTREAL\n \n\n ,\n \n\n Jan. 16, 2025\n \n\n /CNW/ - As 2024 came to a close, recreational golf remained on the upswing for younger generations.\n \n\n Lightspeed Commerce Inc\n \n\n .\n \n\n (NYSE: LSPD) (TSX: LSPD) (\"\n \n Lightspeed\n \n \"), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, revealed new insights today from a consumer survey, outlining how golfing habits are changing amongst the younger demographic of golfers.\n \n\n\n\n\n\n\n\n\n Lightspeed\n \n\n surveyed\n \n\n over 700 American and Canadian golfers revealing that while golf has long been a space traditionally known for relaxation and social connection, Gen Z and Millennial players are increasingly combining personal well-being with technology-driven experiences.\n \n\n \"Golf is evolving into more than just a sport—it's becoming a space for self-care, community, and connection for younger generations,\" said JD Saint-Martin, President at Lightspeed. \"The way Gen Z and Millennials engage with the game is different from previous generations—they seek intentional experiences, whether through solo play or tech-enabled convenience. By embracing these trends, operators can unlock new revenue streams, foster brand loyalty, and have a unique chance to inspire the next generation of players.\"\n \n\n\n Mental Health and Self-Care Lead Motivations for Younger Golfers\n \n\n Lightspeed's survey findings show that personal well-being is a key motivator for golfers across age groups:\n \n\n\n\n 51% of Gen Z golfers\n \n rank\n \n mental health and self-care\n \n as their top reason to play, alongside social activity and time spent outdoors in nature.\n \n\n\n 53% of Millennia...