Business
Lightspeed teams up with Google to help retailers increase local shopping revenue
Lightspeed teams up with Google to help retailers increase local shopping revenue ...
About this update from Lightspeed Commerce Inc
[{"type":"text","content":"\n \n \n \n Lightspeed teams up with Google to help retailers increase local shopping revenue\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Integration allows omnichannel retailers to automate ads and real-time inventory levels directly from the Lightspeed platform\n \n \n \n \n MONTREAL\n \n ,\n \n May 11, 2021\n \n /CNW/ -\n \n \n \n Lightspeed\n \n \n \n (NYSE: LSPD) (TSX: LSPD), a leading provider of cloud-based, omnichannel commerce platforms, announced today it will\n \n \n integrate Google tools directly into its platform\n \n \n \n ,\n \n to help independent businesses globally as they safely re-open and expand their in-store capacity. As consumer preference towards shopping locally increases, the direct integration between Lightspeed and Google will allow independent retailers to manage a number of Google tools directly in their Lightspeed commerce platform at no additional cost.\n \n \n \n \n \n \n \n \n \n This announcement comes as new data from Google suggests consumers are interested in shopping local, but many are starting their journey online.\n \n Searches for \"local\" + \"business(es)\" have grown by more than 80% year over year\n \n , including searches like \"local businesses near me\" and \"support local businesses.\" Searches for \"who has\" + \"in stock\" have grown by more than 8,000% year over year, including searches like \"who has gym equipment in stock.\"\n \n \n The global collaboration between Lightspeed and Google integrates three crucial tools directly into the Lightspeed platform: Google Local Inventory Ads, Google Smart Shopping Campaigns, and Google My Business. This complete integration is vital for omnichannel retailers, who use a multichannel approach to provide a seamless customer experience online or in a physical store. The new Google integration includes:\n \n \n \n \n Google Local Inventory Ads:\n \n Retailers can reach local customers with local inventory ads, from directly within the Lightspeed platform. These ads help nearby shoppers know what th...