Business
Lift & Co.’s Cannabis Retail Training Certification, CannSell, Will Prepare Ontario’s Next 50 Retail Stores for the Safe and Responsible Sale of Cannabis
Lift & Co.’s Cannabis Retail Training Certification, CannSell, Will Prepare Ontario’s Next 50 Retail Stores for the Safe and Responsible Sale of Cannabis.
About this update from Lift & Co Corp
[{"type":"text","content":"\nTORONTO, July 04, 2019 (GLOBE NEWSWIRE) -- On July 3, the Ontario Government announced that they have given regulatory authority to the Alcohol and Gaming Commission of Ontario (“AGCO”) to issue an additional 50 cannabis retail store licences. Lift & Co. Corp. (\"Lift & Co.\" or the \"Company\") (TSXV: LIFT) (OTCQB: LFCOF) will ensure the safe and responsible sale of cannabis with CannSell (CannSell.ca), the sole approved and mandatory training and certification for Ontario’s cannabis retailers.\n\n \n \n \n \n \n \n \n \n \n \n \n CannSell, required training for all employees of Ontario cannabis retail stores.\n \n \n \n \n \n \n \n \n\n In total, more than 1,500 Ontarians have completed the CannSell certification, permitting them to work in the province’s cannabis retail stores. Over 2,500 Ontarians have created a CannSell profile since the program launched for the initial round of cannabis retail openings in Ontario this past April. As Ontario continues to scale cannabis stores, CannSell has a potential addressable opportunity of $60 million in the province1. “There has already been significant demand for CannSell training in Ontario for the initial 25 stores,” said Matei Olaru, CEO of Lift & Co. “We’re excited about the future growth of CannSell with the number of retail locations in Canada’s most populous province tripling after this summer, and the upcoming legalization of additional product formats later this year. This includes upcoming CannSell lessons on edibles, and our ability to provide a direct touchpoint between the industry and Ontario’s budtenders—who are vital to educating consumers on available products— through brand education modules.” In a recent joint study presented at the Lift & Co. Cannabis Expo Toronto 2019, the Company found, according to budtenders, that about 70% of consumers who have visited retail stores didn’t know what they were going to purchase before entering the store. Retail staff are the first point of contact for many consumers and are an essential resource for Canadians. Through this study, Lift & Co. estimates an additional 1.5 million new consumers will be entering the market later this year when additional product formats become available, ushering in a new phase of education requ...