Business
Lift & Co. Ushers in Cannabis 2020 with Canada’s Premier Cannabis Business Conference in Vancouver on January 9
Lift & Co. Ushers in Cannabis 2020 with Canada’s Premier Cannabis Business Conference in Vancouver on January 9.
About this update from Lift & Co Corp
[{"type":"text","content":"\n VANCOUVER, British Columbia, Jan. 06, 2020 (GLOBE NEWSWIRE) -- Lift & Co. Corp. (\"Lift & Co.\" or the \"Company\") (TSXV: LIFT) (OTCQB: LFCOF) returns to Vancouver this week with the annual Lift & Co. Cannabis Business Conference (“LCBC”) on Thursday, January 9 at the Vancouver Convention Centre (“VCC”). Canadian and international industry and business leaders will be taking the stage for a day of dedicated talks on the topmost topics affecting cannabis going into 2020. The Lift & Co. Cannabis Expo (the “Expo”) then takes over the VCC for a massive two-day trade show on Friday, January 10 and Saturday, January 11. More info on LCBC and the Expo can be found here. Tapping into this trend, this year’s 2020 LCBC keynote will be Data: The New Soil For Cannabis Growth, for which Lift & Co. will be joined on stage by two of North America’s leading data and consulting firms, Nielsen and EY Canada. This trio of presentations, moderated by Ipsos, will address the future of data insights and how analytics will propel cannabis into the next major CPG category. Lift & Co. will also be on the Fire & Flower Stage at the Expo on Friday for a deeper dive into cannabis consumer insights with a second data talk alongside Ipsos and BDS analytics. “We’re so excited to welcome CPG insights heavyweights like Nielsen, Ipsos, and EY Canada to elevate the cannabis conversation this year,” said Matei Olaru, CEO of Lift & Co. “Their presence signals an important shift for cannabis in year two, and will set the tone for a three-day event that will offer attendees the earliest view into cannabis in 2020. Lift & Co. has always strived to drive important topics forward at our events, and we’re looking forward to what is shaping up to be our most important Vancouver conference to date.” These data sessions come on the heels of the launch of Lift & Co.’s consumer insights platform Cohesion in 2019, and recently announced strategic partnership with Nielsen to create an industry-first consumer segmentation tool for early 2020. Additional LCBC talk highlights include: The Power and Potential of Psychedelics: Leading researchers and entrepreneurs provide insights into this uncharted industryLessons from California: Building a...