Business
Lift & Co. Releases Version 2 of Cohesion, its Flagship Data-as-a-Service Platform Designed for the Cannabis Industry
Lift & Co. Releases Version 2 of Cohesion, its Flagship Data-as-a-Service Platform Designed for the Cannabis Industry.
About this update from Lift & Co Corp
[{"type":"text","content":"\n TORONTO, Feb. 13, 2020 (GLOBE NEWSWIRE) -- Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) (the “Company”) today announces key updates for Cohesion, the Company’s cannabis consumer insights platform. Starting today, Cohesion clients can build custom, real-time dashboards using more than 100 available dimensions to better meet the specific needs of organizations of any size. Insights can be easily shared across teams at all levels to align businesses to a single source of truth. “We are at a pivotal moment where marketing dollars for cannabis companies need to go further than they ever have,” said Matei Olaru, CEO of Lift & Co. “Cohesion is a timely solution in today’s market that will accurately track sales, enable custom consumer segmentation and deploy targeted digital marketing to these segments all in one place. Today’s major release enables organizations of all sizes and budgets to improve their marketing efficiency, impacting both top-line and bottom-line performance.” Cohesion draws from Lift & Co.’s millions of cannabis consumer and budtender data points, accumulated over the past five years through verified reviews, purchase receipts and brand research, and on the Lift.co and CannSell platforms. Unlike traditional CPG and cannabis data providers, Lift & Co.’s combination of actively and passively collected behavioural data (e.g. purchases) and attitudinal data (e.g. product sentiment) at a single source provides a 360-degree view for consumer insights. To gain an even deeper competitive edge, Cohesion clients can also compare their own brand to their competitors’ along each dataset. Lift & Co.’s data sources inform three primary dashboards on Cohesion: Purchase behaviour: Sales tracking, market share, basket size and composition, consumer demographics, and more.Product sentiment: Detailed product review and rating insights (volumes and analysis), repeat purchase intent, and more.Brand equity: Overall brand awareness including sentiment, brand value, perception, and more. \"Leveraging data is the best way consumer brands can get a competitive advantage but, too often, too many resources are spent sourcing, stitching together and analyzing the data just to deliver those insights to the business,” said Sean Copeland, VP of Dat...