Business
Lift & Co. Launches Cohesion, a Nationwide Consumer Insights Platform to Change the Way Cannabis Brands use Data to Understand Consumers
Lift & Co. Launches Cohesion, a Nationwide Consumer Insights Platform to Change the Way Cannabis Brands use Data to Understand Consumers.
About this update from Lift & Co Corp
[{"type":"text","content":"\n TORONTO, Sept. 10, 2019 (GLOBE NEWSWIRE) -- Lift & Co. Ltd. (the \"Company\") (TSXV: LIFT) (OTCQB: LFCOF) today at an oversubscribed launch event attended by licensed producers, business media and stock analysts, released Cohesion, the Company’s much anticipated data-as-a-service platform. Cohesion is positioned as a single source of truth for cannabis consumer insights. It draws from millions of Lift & Co.’s cannabis consumer and budtender data points, accumulated through verified reviews, purchase receipts and brand research on the Lift.co and CannSell platforms. By subscribing to Cohesion, Canadian cannabis brands will gain new insights into consumer purchase behaviour, product sentiment and brand perception in one ‘cohesive’ insights platform covering all of Canada. At launch the average margin of error for Cohesion is +/- 7.5% at a 95% confidence level for the top 50 cannabis brands in Canada. The reliability of the Cohesion platform will continue to improve as the Company continues to improve engagement on Lift.co and CannSell. Quotes: “Lift & Co. has spent five years in the Canadian market creating a platform that builds consumer trust while gathering rich consumer data that can empower marketers with unique insights to scale a brand,” said Matei Olaru, CEO of Lift & Co. “ With Cohesion, we are combining the collective reach of our various platforms and introducing a completely new approach to cannabis consumer insights. Lift & Co.’s unique platform strategy to data collection pays off today, culminating into a single source of truth for consumer insights at a time when all brands are struggling to form.” “We understand the cannabis consumer better than anyone else because they talk to us every day through the Lift.co platform via verified reviews, purchase receipts and brand research, which tell us what they buy and their attitudes and perceptions about these products,” said Sean Copeland, VP of Data, Lift & Co. “This is more than point of sale data stitched together with ad hoc consumer surveys. Cohesion is a 360-degree look at cannabis consumers across every province in Canada: their purchasing behaviours, product sentiment, brand equity and demographics.” Summary of Cohesion: Cohesion is a consumer insights platfor...