Business
Lift & Co. Cannabis Business Conference and Expo Toronto Ushered in “Legalization 2.0” With New Consumer and Edibles Data and Record-Setting Industry Attendance
Lift & Co. Cannabis Business Conference and Expo Toronto Ushered in “Legalization 2.0” With New Consumer and Edibles Data and Record-Setting Industry Attendance.
About this update from Lift & Co Corp
[{"type":"text","content":"\nTORONTO, June 13, 2019 (GLOBE NEWSWIRE) -- Lift & Co. Corp. (\"Lift & Co.\" or the \"Company\") (TSXV: LIFT) (OTCQB: LFCOF) today announced the results of the Company’s third annual Lift & Co. Cannabis Business Conference and Expo Toronto (“LCBC” and “Expo,” respectively), which took place June 6-9, 2019 at the Metro Toronto Convention Centre, bringing an end to Canadian Cannabis Week (“CCW”, CCWevents.ca) which ran from June 3-9, 2019.\n As the Company’s first conference in Toronto following legalization, LCBC and Expo highlights included: More than 20,000 visitors, with attendance on Industry Day of the Expo increasing nearly 45 per cent over the previous year to over 7,300 attendees, and LCBC sold out in Toronto for the third year in a row.Booth space sold out with more than 250 exhibitors taking over larger-than-ever floor footprints, and many companies spending more than six figures on booth builds.Total showfloor increased to more than 194,000 square feet. As the first Toronto Expo since legalization, the show featured four new consumer-focused areas: the Grow Zone, Accessories Zone and Games Lounge, and a new 10,000-square-foot Vape Showcase.The four-day event featured 170 of the industry’s preeminent thought leaders on the Main and Demo stages.Cannabis brands continue to choose Lift & Co. as the channel to introduce new products to market. This year included key corporate announcements from CannTrust and SugarBud, as well as a number of other industry stakeholders announcing debuting technology and new partnerships as part of the Expo.A dozen consumer and industry events across Toronto as part of the inaugural Canadian Cannabis Week (CCWevents.ca). “This event is a keystone for the Canadian cannabis sector, providing a premium avenue for industry, brands and consumers to connect,” said Matei Olaru, CEO, Lift & Co. “With new companies emerging and new products coming to market later this year, we’ll continue to see brands prioritize our show to make an impact with investors and their customers.” With the first year of legalization well under way and new products expected to be legalized later this year, consumer behaviour and transactional data coming out of Canada present a major opportunity within this emerging cons...