Business
Lift & Co. Announces Results for 2020 Vancouver Cannabis Business Conference and Expo
Lift & Co. Announces Results for 2020 Vancouver Cannabis Business Conference and Expo.
About this update from Lift & Co Corp
[{"type":"text","content":"\n TORONTO, Jan. 29, 2020 (GLOBE NEWSWIRE) -- Lift & Co. Corp. (“Lift & Co.” or the “Company”) (TSXV:LIFT) (OTCQB:LFCOF) is pleased to announce the results of the fourth-annual Lift & Co. Cannabis Business Conference (LCBC) and Expo Vancouver, which took place January 9-11, 2020. This was Canada’s first major cannabis event of the year and occurred just as Cannabis 2.0 started rolling out across the country. New cannabis product formats are a highly anticipated market catalyst, estimated to bring in more than $2.5 billion annually, making LCBC and the Expo an essential launchpad for new products and a must-attend event for brands looking to resonate early with new consumers. Highlights included: Lift & Co. streamlined the Expo weekend to one Industry Day and one Consumer Day to offer more targeted programming for each attendee segment;The total number of exhibitors at the Lift & Co. Cannabis Expo increased 15% to over 300 booths covering 162,000 square feet of the Vancouver Convention Centre;Total revenues were $2,574,832 for the event, an increase of 14% compared to the 2019 Vancouver event, with operating margin expected to be similar to previous Expos, in the range of 40% to 50%;The weekend featured over 120 speakers, including the industry’s top thought leaders from Canada and around the world;Several new products launched at the Lift & Co. Cannabis Expo including: BevCanna, who served non-infused versions of its upcoming iced tea and sparkling botanical drink; Haven St. introducing its new line-up of 5 premium infused teas; TOQi which launched the industry’s first wireless charging vape pen; and more. “The increase in both exhibitors and revenue this year in particular demonstrates the value of the Lift & Co. events platform in the cannabis industry. We’re proud to see this continued growth in our events business, especially during a time when overall growth in the market didn’t always meet expectations,” said Matei Olaru, CEO of Lift & Co. “As we look ahead to a brand-new year in the industry, this Vancouver conference and tradeshow illuminated a vibrant future filled with opportunity, making it a must-attend event for investors, professionals and consumers now and in the future.” The industry programming at the 20...