Business
Lift & Co. and MCI USA Announce Strategic Partnership to Grow Lift & Co.’s Events Portfolio and Announce New Toronto Expo 2020 Date
Lift & Co. and MCI USA Announce Strategic Partnership to Grow Lift & Co.’s Events Portfolio and Announce New Toronto Expo 2020 Date.
About this update from Lift & Co Corp
[{"type":"text","content":"\n - Lift & Co. Toronto Expo 2020 to be held November 22 - 24th at the Metro Toronto Convention Centre - - Lift & Co. retains 100% equity ownership of its events portfolio and MCI USA assumes all operations - TORONTO, April 07, 2020 (GLOBE NEWSWIRE) -- Lift & Co. Corp. (TSXV: LIFT) (OTCQB: LFCOF) (“Lift & Co.” or the “Company”) today is pleased to announce a strategic partnership with MCI USA, a recognized leader in meetings, events, and conferences, to grow Lift & Co.’s events portfolio. The Company is also pleased to announce in response to the current COVID-19 pandemic, it has successfully rescheduled its flagship Lift & Co. Expo in Toronto to November 22-25, 2020 at the Metro Toronto Convention Centre (“Toronto Expo 2020”). MCI USA is part of MCI Group, an international leader in event management executing 6,800+ projects annually out of 31 countries across the globe. Lift & Co. selected MCI USA as a strategic growth partner based on the company’s record of scaling event portfolios and their previous investment in the North America cannabis industry through a strategic event partnership with the National Cannabis Industry Association (NCIA). In a similarly defined partnership, Lift & Co. – together with MCI – will deliver an unparalleled platform to cannabis brands looking to drive essential B2B and B2C experiences by growing the Lift & Co. events portfolio more efficiently on a national and international scale. “Started in 2016, the Lift & Co. events portfolio serves over 40,000 attendees and 500 exhibitors annually. Our events are a pillar of the North American cannabis industry,” said Matei Olaru, CEO of Lift & Co. “Partnering with MCI will unlock further value through economies of scale, new revenue opportunities and increased resourcing, and enables us to more effectively scale Lift & Co.’s digital business segments.” Effective immediately, MCI USA will assume operational control of Lift & Co.’s event portfolio and will begin to work with the Company on the newly scheduled Toronto Expo 2020. Lift & Co. will continue to provide strategic direction, brand support and programing while retaining 100% ownership of the events portfolio. MCI USA will charge a management fee for...