Business
Eyeing market expansion Lift & Co. and Marijuana Business Daily form strategic alliance to collaborate on Canadian and United States cannabis conferences
Eyeing market expansion Lift & Co. and Marijuana Business Daily form strategic alliance to collaborate on Canadian and United States cannabis conferences.
About this update from Lift & Co Corp
[{"type":"text","content":"\nDENVER, Aug. 06, 2019 (GLOBE NEWSWIRE) -- Marijuana Business Daily and Lift & Co. (TSXV: LIFT) (OTCQB: LFCOF) announced a strategic alliance today to collaborate on event offerings in the US and Canada, with the first joint activity to be executed at MJBizConINT’L in Toronto.\n The first combined effort takes place with MJBizConINT’L on September 4th through 6th and will provide a unique and highly focused conference on the international landscape of the cannabis industry at the Metro Toronto Convention Centre.   Marijuana Business Daily’s expertise in the B2B and US market combined with Lift & Co.’s reach in Canada and history in the Canadian consumer and B2B event space makes a powerful combination promising to bring the best in content and experience for MJBizConINT’L attendees. With renewed focus on expanding U.S. and Canadian markets, Lift & Co. has withdrawn plans for a Berlin cannabis expo in order to further develop joint opportunities with Lift & Co.’s Cannabis Business Conference as well as expanded involvement at Marijuana Business Daily’s MJBizCon in Las Vegas, Nevada. Aligning with Marijuana Business Daily, a preeminent cannabis information provider in the United States and globally, makes strategic sense for Lift & Co. by demonstrating credibility and building trust in the US cannabis industry. Together Lift & Co. and Marijuana Business Daily provide unparalleled value and experiences for B2B and B2C cannabis conferences. Marijuana Business Daily is the leading global source of news and information for the cannabis industry and producer of the world’s largest B2B trade show in the cannabis industry.   According to Cassandra Farrington, CEO and Co-Founder of Marijuana Business Daily, “MJBizDaily partners with global business information entities who bring great value to their customers and who are committed to helping expand the industry.  It’s for that reason that working with Lift & Co. to collaborate on content and bring a global gathering place for the industry to Toronto made so much sense.  We are excited about MJBizConINT’L, in partnership with Lift & Co., being a great experience for attendees this September and look to developing this framework for future efforts with them as wel...