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Lifeway Foods® to Introduce New Line of Adaptogenic Functional Mushroom Beverages at the 2022 Winter Fancy Food Show
Company meets rising consumer interest in ingredients supporting mental wellness, immunity and gut health MORTON GROVE, Ill., Feb. 4, 2022 /PRNewswire/ --
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"Company meets rising consumer interest in ingredients supporting mental wellness, immunity and gut health\n\n\nMORTON GROVE, Ill., Feb. 4, 2022 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, announced today that it will preview its new line of adaptogenic functional mushroom beverages at the Winter Fancy Food Show in Las Vegas, NV from February 6-8, 2022.\n\n \n \n \n \n \n \n\n \nThe Lifeway MSHRM Oat™ line is the latest addition to Lifeway's extensive portfolio of cultured oat beverages. In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens, and will be offered in three unique flavor combinations:\nCalm: Reishi and Vanilla Flavor – Decrease stress and anxiety while boosting your mood with nutrient-rich adaptogenic Reishi Support: Mushroom Immune Blend with Aronia – A blend of adaptogenic mushrooms and aronia berry for powerful immune support Focus: Lion's Mane Golden Milk with L-Theanine from Green Tea – Chill from stress-reducing adaptogens in Lion's Mane mushroom, and L-Theanine, turmeric and ginger to relax and boost your mood\"The release of our Lifeway MSHRM Oat™ comes at a time when consumers are seeking out innovative, functional beverages that taste great and include ingredients at the forefront of health research,\" said Julie Smolyansky, CEO of Lifeway Foods. \"Lifeway has been a Fancy Food Show participant since our company's beginning, and I'm so happy to be back with the community after this long pause due to the pandemic. I first began attending this show with my parents when I was a child, and it feels incredible to launch this new line of plant-based probiotic beverages that showcase the many attributes of adaptogenic mushrooms. With so much focus on the mental health crisis and the promising research around functional mushroom ingredients, I'm proud to offer these wellness options for everyone to enjoy and add to their self-care toolkits.\"\nAccording to Allied Market Research, the global functional mushroom market is projected to reach $19.33 billion by 2033. The increased interest in functional mushrooms is being driven by their safe and natural benefits that have long been a staple of trad...