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Lifeway Foods® Introduces 10 New, Hot and On-Trend Organic Kefir Flavor Fusions to its Single Serve Lineup
MORTON GROVE, Ill., Oct. 8, 2024 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), a leading U.S. supplier of kefir and fermented probiotic products that
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"MORTON GROVE, Ill., Oct. 8, 2024 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), a leading U.S. supplier of kefir and fermented probiotic products that support the microbiome, announced today the release of 10 new innovative flavors to its on-the-go 8-ounce line of organic kefir. Lifeway is known for creating trends and recognizing consumers' evolving tastes and needs, and these new flavor combinations represent a fresh offering in the dairy space, inspired by global flavor insights and market research. The entire line is lactose-free, as consumer demand for lactose-free dairy products is predicted to grow rapidly over the next five years1. Many of these flavor combinations have never been seen before in the cultured dairy category. In addition to being lactose-free, the new Flavor Fusions line is loaded with high-quality bioavailable nutrients, like protein, calcium, and 12 live and active probiotic cultures. \n\n \n \n \n \n \n \n\n \nThe full lineup of exciting and innovative flavors includes:\nPink Dragon FruitPassionfruit LycheeHot Honey Guava JackfruitCoconut PineapplePistachio Rose VanillaGrapefruit ElderflowerWild Blueberry LavenderTaro Ube LatteMatcha LatteResearch shows a rising interest in unique, exotic, and unexpected flavor fusions, emerging preferences for tropical flavors, botanical notes2, \"swicy\" flavor profiles (pairings of sweet and spicy), and trendy Asian-inspired flavors3. Daymon's research noted that 75% of consumers expressed interest in trying tropical and citrus flavors4 like Dragon fruit, lychee, passion fruit and guava. 53% of Gen Z shoppers say they enjoy hot honey flavors while the more obscure Asian-inspired flavor \"ube\" was 2024's top flavor trend by DairyReporter. Innova Market insights named floral flavors as its No. 1 trend for this year with 33% of consumers seeking botanical flavors. Mashed named Pistachio flavorings as one of the hottest food trends5 and Salon Magazine called it the \"it flavor.\"6 \n\"These new trendy Flavor Fusions offer something for everyone and bring excitement to the kefir category, which is best known as a leading source for gut health, \"better for you,\" high-quality probiotics and bioavailable nutrients,\" said Julie Smolyansky, President and CEO of Lifeway Foods. \"We're thrilled to bring bold, innovative flavors in an on-the-go format that customers can ...