Business
Lifeway Foods to Debut New Kefir Minis and Plantiful Kids Line at Natural Products Expo East
MORTON GROVE, Ill., Sept. 09, 2019 (GLOBE NEWSWIRE) -- Lifeway Foods, Inc. (Nasdaq:LWAY), the leader in probiotic kefir and plant-based products to support
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"MORTON GROVE, Ill., Sept. 09, 2019 (GLOBE NEWSWIRE) -- Lifeway Foods, Inc. (Nasdaq:LWAY), the leader in probiotic kefir and plant-based products to support the microbiome, will showcase several new offerings and bestselling favorites at the upcoming Natural Products Expo East 2019 in Baltimore, Maryland from September 12-14th at the Baltimore Convention Center, booth #1623.\n\n \n \n \n \n \n \n \n \n \n \n \n New Kefir Minis from Lifeway Foods will be available in four flavors: Strawberry Split, Campfire S'mores, Unicorn Cake and Tropical Twist.\n \n \n \n \n \n \n \n \n\n Lifeway will give attendees a sneak peek at their Kefir Minis, the newest extension to their line of bestselling kefir products. Kefir Minis will be offered in 3.5oz bottles, a smaller size that’s perfect for lunches and on-the-go snacking. With four flavors, including Campfire S’mores and Strawberry Split, they’re fantastic for kids and kids at heart. Kefir Minis are scheduled to launch in late Q4 of 2019. “The introduction of our Kefir Minis and Plantiful Kids pouches reflects our commitment to creating healthy, probiotic products that will be enjoyed by younger generations and those on-the-go,” said Lifeway Foods CEO Julie Smolyansky. “We’ve uncovered market opportunities to fulfill consumer demand for smaller portion sizes and plant-based probiotics for kids. These strategic additions will round out our portfolio and introduce new families to the Lifeway brand.” The company will also feature Plantiful, the recently released, vegan-friendly probiotic beverage with 10 grams of pea protein per serving and 10 live and active cultures. Plantiful is made with all organic ingredients, and is free from dairy, gluten and soy. Lifeway Plantiful won EatingWell’s Best of Expo West 2019 award earlier this year, proving that consumer demand is on the rise for healthy and sustainable dairy alternatives. Along with Plantiful, Lifeway will display their Plantiful Kids items. With the same vegan base as the adult line, Plantiful Kids is a new line extension that comes in kid friendly flavors. Like Lifeway’s ProBugs kefir for kids, Plantiful Kids comes in a soft squeeze pouch and features a no-spill spout. Attendees are encouraged to stop by booth #1623 during the Expo to meet the Lifeway team and learn how the brand will meet the needs of the next generation of health-focu...