Business
Lifeway Foods Relaunches Basics Plus™ Line of Kefir and Colostrum Shots, Reviving a Functional Food Innovation 30 Years Ahead of Its Time
Lifeway Foods, Inc. (NASDAQ: LWAY) (Lifeway or The Company), a leading supplier of kefir and fermented probiotic products to support the microbiome, today announced the comeback of its Basics Plus™ line of kefir and colostrum supplement shots, a product that first debuted nearly three decades ago.
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"MORTON GROVE, Ill., Aug. 22, 2025 /PRNewswire/ -- Lifeway Foods, Inc. (NASDAQ: LWAY) (Lifeway or The Company), a leading supplier of kefir and fermented probiotic products to support the microbiome, today announced the comeback of its Basics Plus™ line of kefir and colostrum supplement shots, a product that first debuted nearly three decades ago.","length":353,"tagName":"p"},{"type":"image","alt":"Lifeway Basics Plus™","displaySize":"","headline":null,"caption":"Lifeway Basics Plus™","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/bc4970f90c6653c68936341f0adfc3d5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/F4HKYJzyBEykPXg6EuejjQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bc4970f90c6653c68936341f0adfc3d5","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2756223/Lifeway_Basics_Plus_Relaunch.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"In the late 1990s, Lifeway broke new ground, becoming the first to bring a milk-based dietary supplement to America's grocery dairy cases. The beverage combined Lifeway's signature probiotic kefir with colostrum, making it one of the earliest functional foods designed to support both digestive and immune health. At the time, it was a revolutionary concept and decades ahead of consumer demand.","length":403,"tagName":"p"},{"type":"text","content":""Lifeway has always been ahead of the curve," said Julie Smolyansky, CEO of Lifeway Foods. "We introduced kefir to mainstream America, and we launched a dietary supplement with kefir and colostrum 30 years before anyone else was ready. We started a conversation. Now that colostrum has gone mainstream and kefir is booming, it's the perfect time to reintroduce this powerful combination with Basics Plus. Many of the leading probiotic shots contain water, brown rice powder and sugar as their key ingredients. I believe there's an opportunity to bring consumers a higher-quality product, made with better ingredients, that is both nutritious and more affordable than what's currently on the market."","length":731,"tagName":"p"},{"type":"text","content":"A Pioneering Legacy Meets Today's Demand","length":44,"tagName":"p"}...