Business
Lifeway Foods® Kicks Off Big Game Weekend with Social-First Kefir Campaign Featuring Colston Loveland and D'Andre Swift
Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic foods, today announced it plans to premiere a new video on its social media channels starring Chicago superstars Colston Loveland and D'Andre Swift to kick off the weekend of the Big Game.
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"Company prepares for a weekend of Big Game activity, culminating in an in-person event supporting student nutrition initiatives nationwide","length":138,"tagName":"p","attribs":{}},{"type":"text","content":"MORTON GROVE, Ill., Feb. 5, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic foods, today announced it plans to premiere a new video on its social media channels starring Chicago superstars Colston Loveland and D'Andre Swift to kick off the weekend of the Big Game.","length":400,"tagName":"p"},{"type":"image","alt":"Lifeway Foods (PRNewsfoto/Lifeway Foods, Inc.)","displaySize":"","headline":null,"caption":"Lifeway Foods (PRNewsfoto/Lifeway Foods, Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":300,"url":"https://media.zenfs.com/en/prnewswire.com/e707b530f3bcbeef652d9c358643b6d9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/AhwAlIMrOSIoxTQsDrr5og--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/e707b530f3bcbeef652d9c358643b6d9","width":400,"height":300}},"href":"https://mma.prnewswire.com/media/1804095/Lifeway_1986_Logo_v1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Lifeway spot, designed to highlight the brand's market-leading, protein-forward and probiotic-packed drinkable kefir, will debut across Lifeway's Instagram, TikTok, and other digital platforms on Friday, February 6, bringing fresh energy and a new voice to one of the year's biggest cultural occasions.","length":318,"tagName":"p"},{"type":"text","content":"In addition to the digital premiere, Lifeway Foods supports GENYOUth's End Student Hunger initiative through participation in the Taste of the NFL on Saturday, February 7th, an annual culinary experience benefiting national nonprofit GENYOUth. The event brings together world-class chefs, football greats, and purpose-driven partners to raise awareness and funds for programs aimed at combating student hunger and strengthening nutrition nationwide.","length":453,"tagName":"p"},{"type":"text","content":""Game day is about coming together, celebrating and enjoying the foods and traditions that make the moment special," said Julie Smolyans...