Business
Lifeway Foods Expands Capacity and Operating Efficiencies on Farmer Cheese Manufacturing to Meet Growing Demand for Viral Recipes Using Blended Cottage Cheese
Brand Also Plans New Marketing and Advertising Campaigns to Support Growth MORTON GROVE, Ill., Aug. 23, 2023 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq:
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"Brand Also Plans New Marketing and Advertising Campaigns to Support Growth\nMORTON GROVE, Ill., Aug. 23, 2023 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY), a leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, today announced plans to increase cheese production, along with investments in technology that will cut production time by more than half. The Company will be implementing new automation and efficiency plans to ensure the brand is equipped for future demand and potential distribution opportunities as the brand embarks upon a series of marketing and advertising initiatives to introduce Lifeway Farmer Cheese to new audiences.\n\n \n \n \n \n \n \n\n \nLifeway Farmer Cheese has a flavor similar to cottage cheese, spreads like cream cheese, and has the added benefits of protein and probiotics. The ultra-creamy texture makes it the perfect addition to all your recipes. Plus, it's up to 99% lactose-free, gluten-free and contains no added salt, making it lower in sodium than many cottage cheese varieties. With its mild, smooth flavor, Lifeway Farmer Cheese adds richness to all of your favorite dishes.\nOne of the season's biggest surprise trends has been the emergence of cottage cheese recipes on social media. Videos matching the term \"blended cottage cheese\" now have over 320 million views on TikTok. Lifeway Farmer cheese is an alternative to this time-consuming kitchen hack. Lifeway Farmer Cheese is a strained, dry curd soft cheese that requires no blending to achieve that creamy texture, thus eliminating the extra step in the kitchen so you can enjoy it as-is. \nAficionados of Eastern European style cheeses may be familiar with farmer cheese, also known as Twaróg, a variety of quark. Lifeway Farmer Cheese is a premium, reduced fat, low-calorie cultured soft cheese made with Lifeway Foods' small batch, artisanal recipe. A highly sought-after favorite in many specialty stores, Lifeway Farmer Cheese has been a staple since its introduction almost 37 years ago. Like the brand's well-known kefir, Lifeway Farmer Cheese has seen increased interest from consumers and major retailers in recent years.\nLifeway Foods Farmer Cheese is now available nationwide. Learn more about Lifeway Farmer Cheese, its versatility and find your new favorite recipe. Locate it in a store near you by visiting: ...