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Lifeway® Foods Expands Beloved ProBugs® Kefir Line with New Conventional Whole Milk Pouches in Three Fun Flavors
Lifeway Foods, Inc. (NASDAQ: LWAY)(Lifeway, or The Company), a leading supplier of kefir and fermented probiotic products to support the microbiome, today announced the expansion of its popular ProBugs® line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors. Packaged in the brand's signature no-spill pouches, the new line will be available at retailers nationwide in the coming weeks.
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"New kefir products will soon be available nationwide, making gut health for kids more accessible and affordable while still delivering high-quality, bioavailable protein","length":169,"tagName":"p","attribs":{}},{"type":"text","content":"MORTON GROVE, Ill., Aug. 21, 2025 /PRNewswire/ -- Lifeway Foods, Inc. (NASDAQ: LWAY)(Lifeway, or The Company), a leading supplier of kefir and fermented probiotic products to support the microbiome, today announced the expansion of its popular ProBugs® line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors. Packaged in the brand's signature no-spill pouches, the new line will be available at retailers nationwide in the coming weeks.","length":491,"tagName":"p"},{"type":"image","alt":"New Conventional ProBugs pouches from Lifeway","displaySize":"","headline":null,"caption":"New Conventional ProBugs pouches from Lifeway","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":247,"url":"https://media.zenfs.com/en/prnewswire.com/38dc4bb2f66ab9131f91fb11f428d248"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/vmQcL_YzycKxNYSa3Py4iw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQzNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/38dc4bb2f66ab9131f91fb11f428d248","width":400,"height":247}},"href":"https://mma.prnewswire.com/media/2755581/Lifeway_Foods___New_Conventional_ProBugs_pouches.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Originally launched in 2007 as the first-ever pouched probiotic kefir for kids in the U.S., ProBugs disrupted the baby and children's nutrition segment by combining functional food with a fun, convenient format. What began as an organic-only kefir offering has since become a category mainstay, inspiring widespread pouch adoption across the children's food market.","length":373,"tagName":"p"},{"type":"text","content":"According to Growth Market Reports, the global kids' yogurt pouch market reached an estimated USD 3.2 billion in 2024, underscoring strong consumer demand and innovation within the children's dairy category. The market is projected to expand at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033, ultimately reaching approximately USD 5.47 billion by 2033. This rapid growth is a testament to the innovation Lifeway brought to the c...