Business
Kefir Comes to NASCAR as Lifeway Foods Races into Hometown Weekend with Driver Josh Bilicki at The Loop 110
Lifeway Foods, Inc. (NASDAQ: LWAY)("Lifeway" or "the Company), a leading U.S. supplier of kefir and fermented probiotic products that support the microbiome, is proud to announce its partnership with NASCAR driver Josh Bilicki for this weekend's NASCAR Xfinity Series race, The Loop 110, on the streets of downtown Chicago.
About this update from Lifeway Foods, Inc.
[{"type":"text","content":"MORTON GROVE, Ill., July 1, 2025 /PRNewswire/ -- Lifeway Foods, Inc. (NASDAQ: LWAY)("Lifeway" or "the Company), a leading U.S. supplier of kefir and fermented probiotic products that support the microbiome, is proud to announce its partnership with NASCAR driver Josh Bilicki for this weekend's NASCAR Xfinity Series race, The Loop 110, on the streets of downtown Chicago.","length":391,"tagName":"p"},{"type":"image","alt":"Josh Bilicki's Lifeway-sponsored car for The Loop 110","displaySize":"","headline":null,"caption":"Josh Bilicki's Lifeway-sponsored car for The Loop 110","className":"","disableSlideshowImg":false,"size":{"original":{"width":320,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/d42891f8200d84fc88fc10b26afae2f9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/s0aWMykQSgXsL2uBB6Jnfg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTgwMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d42891f8200d84fc88fc10b26afae2f9","width":320,"height":400}},"href":"https://mma.prnewswire.com/media/2723018/Nascar_Lifeway.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The partnership places Lifeway front and center as the primary sponsor of Bilicki's No. 91 Chevrolet Camaro, fielded by DGM Racing, in one of the most anticipated races of the season. The event takes place on Saturday, July 5 and will be broadcast live nationwide on The CW Network at 4:30 PM ET.","length":300,"tagName":"p"},{"type":"text","content":"This marks a powerful hometown moment for the brand, headquartered just 20 miles from the race venue in Morton Grove, Illinois. As a longtime advocate for gut health, wellness, and family nutrition, Lifeway is using this high-profile event to bring its message of health and vitality to millions of racing fans, many of whom call the Chicagoland area home.","length":356,"tagName":"p"},{"type":"text","content":""We're thrilled to partner with Josh Bilicki for this exciting hometown race," said Julie Smolyansky, CEO of Lifeway Foods. "Coming off our National Kefir Day celebration on June 18, which included a drone show over Lake Michigan to kick off our road to 40 years, this is another proud moment for our Chicago-based brand. Lifeway Kefir is packed with probiotics and high-quality, bioavailable protein that helps fuel strength, speed, and recovery...