Business
LifeMD Launches Proprietary Over-the-Counter Skincare Line for Women, Expanding Teledermatology Offerings
NavaMD’s clinically studied, OTC skincare platform is protected by a global intellectual property portfolio and $50+ Million of third-party capital invested
About this update from Lifemd, Inc.
[{"type":"text","content":"NavaMD’s clinically studied, OTC skincare platform is protected by a global intellectual property portfolio and $50+ Million of third-party capital invested in R&D, clinical research, and manufacturing.\nNEW YORK, March 23, 2022 (GLOBE NEWSWIRE) -- LifeMD, Inc. (NASDAQ: LFMD), a leading direct-to-patient telehealth company, today announced the launch of its clinically studied, over-the-counter (OTC) clinical skincare product line for women. NavaMD™ is revolutionizing dermatology by making it possible to visit a dermatologist anywhere, anytime. Its new OTC skincare line is supported by over 35 patents, rigorous clinical testing, and several peer-reviewed medical publications. Its proprietary enzyme technology, Aquabeautine XL®*, relies on a groundbreaking mechanism to target and dissolve dead skin cells while leaving healthy cells untouched. Aquabeautine XL enables effective skin rejuvenation without the potential irritation often seen in other types of exfoliants. The OTC line consists of a cleanser, serum, moisturizer, and eye cream – all safe for any skin type. The products are natural, non-toxic, dermatologist-tested, hypoallergenic, and effective on their own or safely paired with any of NavaMD’s prescription treatments. “In dermatology, we know there is no 'one size fits all' approach to treating patients, even within specific skin concerns and/or conditions. The key is to combine timely and supportive care from great doctors with effective personalized prescription treatments and scientifically supported over-the-counter products,” said Dr. Matthew Zipoli, medical chair of NavaMD. “NavaMD’s Aquabeautine XL product line is one of the most compelling OTC skincare offerings I have seen in over 20 years of practicing dermatology,” Zipoli said. NavaMD offers women a new way to access exceptional dermatology. With its team of licensed board-certified dermatologists and physicians, NavaMD focuses on treating a range of prevalent skincare concerns and diseases, such as acne, rosacea, and aging skin—with future rollouts planned across other dermatological treatment areas. By leveraging proprietary technology from its parent company, LifeMD, patients have access to and benefit from a suite of world-class virtual dermatologists and physicians, custom treatment plans, and ongoing medical support and follow-ups—all from the comfort of ...