Business
Lifeist Relaunches Mikra with Bold New Branding, E-Commerce Website and Digital Strategy to Drive Revenue Growth
New branding and upgraded e-commerce experience sets the stage for growth Launch of three...
About this update from Lifeist Wellness Inc
[{"type":"text","content":"Lifeist Relaunches Mikra with Bold New Branding, E-Commerce Website and Digital Strategy to Drive Revenue Growth\n\n\n\n\n\n New branding and upgraded e-commerce experience sets the stage for growth\n \n\n\n\n Launch of three new products and a reformulated best-seller to support brain health, hydration and emotional well-being\n \n\n\n\n TORONTO, April 24, 2025 (GLOBE NEWSWIRE) --\n \n Lifeist Wellness Inc.\n \n (“Lifeist” or the “Company”) (TSX.V: LFST; FRANKFURT: M5B0; OTCMKTS: LFSWF), a leading health and wellness company focused on acquiring, integrating, and building top wellness brands, announces the relaunch of its Mikra brand with a bold new e-commerce\n \n website\n \n , refreshed new branding, and a digital strategy designed to accelerate revenue generation.\n \n\n The revamped Mikra website – featuring baseball legend and collaborator Jose Bautista – marks a significant step in Lifeist’s execution of its 2025 strategic roadmap. Jose’s signature product lines, Clarity and Focus, are front and centre as part of this relaunch. The upgrades are engineered to drive online sales of Mikra’s science-backed nutraceuticals and support the Company’s sharpened focus on commercial performance.\n \n\n “With a solid foundation now in place, we are shifting our focus to sales and revenue growth,” said CEO Andrea Judge. “The launch of our new digital strategy and technical upgrades positions us to better reach customers with Mikra’s high-quality products, delivering stronger engagement and more meaningful customer experiences. Looking ahead, our priority is to drive sustainable sales growth while executing on our broader strategic initiatives.”\n \n\n\n Product Innovation That Supports Real-Life Performance\n \n\n\n To complement the digital relaunch, Mikra is also introducing three new formulations – Clarity, Hydrate (two flavours) and a reformulation of its popular stress support product Calm (formerly Serenity). Each is designed to help consumers optimize cognitive function, physical endurance, and emotional balance.\n \n\n\n\n Clarity:\n \n\n Formulated to enhance brain health and recovery from mental fatigue. Featuring Acetyl-L-Carnitine, Citicoline, Lion’s Mane Extract, and adaptogens like Ginkgo Biloba and Got...