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The Sound of Speed: Sting Energy®, a PepsiCo Energy Drink, Hits the Track with Formula 1®
Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership, sparked by authentic fan curiosity even before the official reveal, began as a viral sound-driven moment and has since grown into a dynamic collaboration — racing from the track to screens worldwide.
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[{"type":"text","content":"World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner Kush Maini and 2009 F1 World Champion Jenson Button — who confirms what fans across the globe are already hearing.","length":236,"tagName":"p","attribs":{}},{"type":"text","content":"PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership, sparked by authentic fan curiosity even before the official reveal, began as a viral sound-driven moment and has since grown into a dynamic collaboration — racing from the track to screens worldwide.","length":419,"tagName":"p"},{"type":"image","alt":"The Sound of Speed: Sting Energy®, a PepsiCo Energy Drink, Hits the Track with Formula 1®","displaySize":"","headline":null,"caption":"The Sound of Speed: Sting Energy®, a PepsiCo Energy Drink, Hits the Track with Formula 1®","className":"","disableSlideshowImg":false,"size":{"original":{"width":225,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/d7b537242cbab422408abb750d78df5d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/PKU0dw7UIknIrY0RMz1tzA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTc0NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d7b537242cbab422408abb750d78df5d","width":225,"height":400}}},{"type":"text","content":"In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and producer Armin van Buuren posted a video unveiling a surprising discovery – the sound of "Stinggg" echoing through the roar of an F1 engine. While isolating audio layers from a race recording, Armin noticed an uncanny resemblance between the engine's pitch and the sonic builds in his music. The post piqued global curiosity, as fans, creators, and even F1 icons joined the conversation. And with that, Sting Energy surfaced. Not as a familiar face in Formula 1, but as a bold new force ready to make its mark.","length":720,"tagName":"p"},{"type":"text","content":"Joining the wave of excitement were Formula 1 legend Jenson Button and 2025 F2 Monaco Grand Prix winner Kush Maini, who amplified the moment with en...
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