Hot Wheels® and Formula 1® Announce Groundbreaking Partnership, Launching a Limited-Edition Die-Cast

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[{"type":"text","content":"\nThe #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product line, beginning with a one-of-a-kind collector die-cast drop on Mattel Creations\n\n EL SEGUNDO, Calif.--(BUSINESS WIRE)--\nFor the first time, Mattel, Inc.’s (NASDAQ: MAT) Hot Wheels brand and Formula 1®, are partnering to bring the sport’s fans a full range of Hot Wheels products. The new product line from the two iconic brands will feature F1® Teams and bring the thrill of F1 races to 1:64 scale to deliver a brand-new way for automotive enthusiasts to play and collect, allowing kids and adults to celebrate their passion for racing with Hot Wheels.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241009008105/en/The limited-edition Formula 1 car features a special Hot Wheels racing livery to celebrate the partnership, includes bespoke Real Rider wheels with interchangeable tires, full-metal body and chassis and new F1 casting. The Hot Wheels F1 die-cast also features the number 68 on the nose, giving a fun nod to the year Hot Wheels debuted. Inspired by the Hot Wheels “Original 16” designs, the car comes in a collector’s ‘Kar Keepers’ clamshell case to deliver the ultimate collector and racing fan experience. (Photo: Business Wire)\nThe first product drop is a one-of-a-kind collector die-cast and is available now on Mattel Creations. The limited-edition Formula 1 car has a special Hot Wheels racing livery to celebrate the partnership, and includes bespoke Real Rider wheels with interchangeable tires, full-metal body and chassis and new F1 casting. The Hot Wheels F1 die-cast also features the number 68 on the nose, giving a fun nod to the year Hot Wheels debuted. Inspired by the Hot Wheels “Original 16” designs, the car will come in a collector’s ‘Kar Keepers’ clamshell case to deliver the ultimate collector and racing fan experience.\n\n“Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together, to share their passion for cars and racing,” said Roberto Stanichi, executive vice president, Hot Wheels & Head of Vehicles and Building Sets at Mattel. “In collaboration with Formula 1, we have put together a program...

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