Formula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide

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[{"type":"text","content":"AI-powered fan companion agent surfaces insights on F1’s new 2026 technical regulations","length":87,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO & LONDON, March 03, 2026--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world’s #1 AI CRM, and Formula 1 (NASDAQ: FWONA, FWONK, LLYVA, LLYVK), the world’s most popular annual sporting series, today announced the launch of a new fan companion agent to scale and personalize engagement for F1’s 827 million global fans.","length":334,"tagName":"p"},{"type":"text","content":"Developed as part of the multi-year partnership extension between Salesforce and Formula 1, the new agent will initially be available on F1.com and act as a vital tool to provide fans with 24/7 education on the new 2026 regulations. The Agentforce-powered companion will draw on trusted F1 sources to provide clear and accessible responses to queries regarding the updated technical regulations. It will also monitor trending questions and themes to provide fans with valuable insights.","length":486,"tagName":"p"},{"type":"text","content":"With 43% of F1 fans under 35, the fan companion agent is an essential bridge for F1’s global audience as it brings in a younger demographic looking for entirely new ways to engage. This marks the next phase of F1’s Agentforce 360 deployment — Salesforce’s complete portfolio of products that brings humans, customer data, and AI agents together on a deeply unified platform — across its digital ecosystem, as the organization continues its transformation into an Agentic Enterprise.","length":482,"tagName":"p"},{"type":"text","content":"Looking ahead, both Formula 1 and Salesforce will collaborate to develop the agent and enhance the F1 fan experience across its ecosystem. With Agentforce already helping scale and improve support across the fan experience, fans can anticipate additional features that will make the agent a unique and central part of their F1 journey.","length":335,"tagName":"p"},{"type":"text","content":"Fueling the Foundation with Agentforce 360","length":42,"tagName":"p"},{"type":"text","content":"Building on this momentum, the fan companion agent scales the groundwork already in place to help F1’s employees transform fan engagement. Agentforce 360 currently helps resolve fans’ routine issues, such as login or streaming problems, with 80% of queries ...

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