Business
Liberty Global and Google Cloud Announce Five-Year Strategic AI Partnership
Agreement will bring power of Gemini and other Google products into millions of customers’ homes Google Cloud’s expertise and optimized use of infrastructure
About this update from Liberty Global Ltd.
[{"type":"text","content":"\nAgreement will bring power of Gemini and other Google products into millions of customers’ homes\n\n\nGoogle Cloud’s expertise and optimized use of infrastructure to help enhance network reliability, security, and operational efficiencies\n\n\nCollaboration to unlock new revenue growth through B2B and smart home solutions and data monetization opportunities\n\n\nBuilds on Google Cloud's partnership with Formula E to accelerate innovation across the racing series\n\n\n DENVER, Colorado and SUNNYVALE, California--(BUSINESS WIRE)--\nLiberty Global (NASDAQ: LBTYA, LBTYB, and LBTYK) and Google Cloud today announced a five-year strategic partnership that will accelerate Liberty Global’s digital transformation and embed AI at scale throughout its European operations.\n\n\nUnder the new partnership, Liberty Global customers stand to benefit directly from new services, devices, and TV experiences built with Google’s Gemini models. With approximately 80 million connections across its European telecoms operations*, Liberty Global will collaborate with Google Cloud on AI-first initiatives to boost its network scalability, security, data sovereignty, and cost efficiencies. The two companies will also explore opportunities to run Google Cloud services within Liberty Global´s data centers to serve excess customer demand.\n\n\nThe collaboration also consolidates and significantly expands existing work between the two companies, including businesses from Liberty’s Growth and Services portfolios such as Atlas Edge, Formula E, and Liberty Blume. For example, Formula E recently announced that Google Cloud is now “Principal Partner” and “Official AI Partner” of the ABB FIA Formula E World Championship, underscoring its deepening commitment to Formula E and accelerating innovation across the series.\n\n\nThe partnership focuses on three strategic priorities:\n\n\n\nAI-driven customer value: The collaboration combines the power of Google Cloud’s AI technologies with Liberty Global’s end customers via its trusted consumer-facing core brands—Virgin Media O2 in the UK, Telenet in Belgium, VodafoneZiggo in The Netherlands and Virgin Media in Ireland – as well as Sunrise in Switzerland. Gemini models are being integrated into Liberty Global’s Horizon TV platform, making content search and discovery smarter and more conversational, and will extend into ca...