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Aarki and LG Ad Solutions Launch Performance CTV Solution for Gaming

The partnership unlocks LG Ad Solutions’ proprietary audience insights with Aarki's Ai-powered DSP transforming cross-screen outcomes for the gaming industry. SAN FRANCISCO, Jan. 22, 2026 (GLOBE NEWSWIRE) -- Aarki, a leading AI-powered mobile performance platform, and LG Ad Solutions, the advertising arm of LG Electronics, today announced a strategic partnership to launch a CTV-to-mobile performance solution. Designed specifically for the high-growth gaming sector, the collaboration combines LG’

articleLg Electronics Inc.January 22, 20262/company/lg-electronics-inc/news/aarki-and-lg-ad-solutions-launch-performance-ctv-solution-for-gaming
Aarki and LG Ad Solutions Launch Performance CTV Solution for Gaming

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LG Electronicsstrategic partnershipmobile screenperformance platformgaming sectorAarkigaming landscape