Business
Levi Strauss & Co. Unveils Plans for 25 New Murals Across San Francisco
SAN FRANCISCO, May 08, 2025--Levi Strauss & Co. (LS&Co.) today unveiled "These City Walls," an initiative to commission 25 new murals across San Francisco in honor of the 25th anniversary of the company’s Community Day. This project is part of the company’s ongoing effort to support revitalization in the city by making grants to local organizations, mobilizing employees for volunteering, and partnering with like-minded companies and non-profits. In addition to kicking off the mural project, as p
About this update from Levi Strauss & Co
[{"type":"text","content":""These City Walls" was launched today in honor of LS&Co.’s 25th Annual Community Day, building on the company’s longstanding commitment to give back to its hometown","length":178,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, May 08, 2025--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co.) today unveiled "These City Walls," an initiative to commission 25 new murals across San Francisco in honor of the 25th anniversary of the company’s Community Day. This project is part of the company’s ongoing effort to support revitalization in the city by making grants to local organizations, mobilizing employees for volunteering, and partnering with like-minded companies and non-profits. In addition to kicking off the mural project, as part of the 25-year tradition, nearly 600 San Francisco-based LS&Co. employees are volunteering with 20 different nonprofits across the city on May 8, and the company is distributing more than $150,000 in grants to those organizations.","length":773,"tagName":"p"},{"type":"text","content":"LS&Co. is launching "These City Walls" in partnership with 1AM Projects and local artists to bring 25 vibrant murals to neighborhoods across San Francisco over the next year, transforming blank and blighted areas into living works of art that reflect the rich resiliency, diversity, and culture of the city. In the upcoming months, these new murals will be created in collaboration with local artists, nonprofit organizations, Community Benefit Districts (CBDs), small businesses, and community members to celebrate and transform San Francisco neighborhoods. Artists will work closely with the communities before they begin painting, integrating residents’ ideas into their efforts to beautify neighborhoods.","length":722,"tagName":"p"},{"type":"text","content":"The first 10 murals will be located in the Financial District, Union Square, Tenderloin, SOMA, East Cut, Potrero Hill, and Japantown, starting with a project that involves refurbishing "West Coastin,’" a mural originally painted in 2011 in Potrero Hill. This well-known mural, which captures the spirit of California and the Bay Area, will stand 85 feet wide by 25 feet tall and be visible to roughly 150,000 drivers on the 280 freeway every day, along with residents of Potrero Hill and the Dogpatch.","le...