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ALIA BHATT JOINS LEVI'S® AS GLOBAL BRAND AMBASSADOR, USHERING IN A NEW ERA OF FIT AND FASHION
The Levi's® brand is proud to welcome Alia Bhatt as its new Global Brand Ambassador. This partnership brings together two global forces, Levi's®, the name that defines denim, and Alia Bhatt, whose impact and influence in film and fashion resonates worldwide - to shape the next chapter in denim's global story.
About this update from Levi Strauss & Co
[{"type":"text","content":"MUMBAI, India, Sept. 5, 2025 /CNW/ -- The Levi's® brand is proud to welcome Alia Bhatt as its new Global Brand Ambassador. This partnership brings together two global forces, Levi's®, the name that defines denim, and Alia Bhatt, whose impact and influence in film and fashion resonates worldwide - to shape the next chapter in denim's global story.","length":360,"tagName":"p"},{"type":"text","content":"She joins the brand at a time when women's fashion is embracing a big shift. Relaxed fits, wide legs and looser silhouettes are no longer just seasonal trends, they're becoming essential every day. And Levi's®, long known for defining what denim means, is at the forefront of this evolution. With Alia leading the way, that shift is about to go mainstream.","length":378,"tagName":"p"},{"type":"text","content":" ","length":6,"tagName":"p"},{"type":"image","alt":"ALIA BHATT JOINS LEVI’S® AS GLOBAL BRAND AMBASSADOR, USHERING IN A NEW ERA OF FIT AND FASHION","displaySize":"","headline":null,"caption":"ALIA BHATT JOINS LEVI’S® AS GLOBAL BRAND AMBASSADOR, USHERING IN A NEW ERA OF FIT AND FASHION","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/cnwgroup.com/fd2087ac2bd7558c7bd6b92bb817891c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/suGtZocX1toFviMFjPsrqA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/cnwgroup.com/fd2087ac2bd7558c7bd6b92bb817891c","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2765471/Levis_Brand_Ambassador_Alia_Bhatt.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":" ","length":6,"tagName":"p"},{"type":"text","content":"Levi's® and Alia are united by a shared vision - to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance. Whether it's loose fits, wide leg, or reinvented classics, Levi's® women's portfolio is evolving, and Alia is the perfect catalyst for this next chapter.","length":371,"tagName":"p"},{"type":"text","content":"Levi's® will continue to innovate with new fits and styles, while staying true to what it has always stood for - timeless denim, made for now.","length":146,"tagName":"p"},{"...