Business
Full year results
LBG Media plc reported full-year results for the twelve months ended 30 September 2025, with revenue of £92.2 million, a 7% increase on a pro forma basis compared to the prior year, and adjusted EBITDA of £25.2 million, up 3%. Direct revenues grew by 13% to £49.7 million, driven by strong performance in the US and UK, while Indirect revenues increased by 1% to £41.5 million. The company ended the period with £30.8 million in cash and cash equivalents, and is accelerating investment in its growth strategy, particularly in its Direct revenue streams, to enhance predictability and visibility of earnings. Disclaimer*
About this update from Lbg Media Plc
[{"type":"text","content":"\n\n3 February 2026\nLBG Media plc\n(\"LBG Media\", the \"Company\" or \"Group\")\nFull year results\nFY25 revenue and profit in line with market expectations\nDouble-digit revenue growth and continued EBITDA growth\nAccelerating investment in our growth to drive predictable revenues\n \nLBG Media, whose purpose is to entertain and delight young adults making them laugh, think and act, announces full-year results for the twelve months ended 30 September 2025 (\"FY25\" or \"the period\"). All figures relate to the period, unless otherwise stated.\nStrong performance\n\n\n\n\n●\n\n\nStrong performance for Direct revenues (content for brands and media agencies to reach young adults): revenues up 13% overall, including growth in Direct U.S. (+29%) and Direct UK (+11%).\n\n\n\n\n●\n\n\nStabilisation of Indirect revenues (revenue-sharing agreements with social media platforms that display adverts near our content and owned websites): revenues up 1%, with growth on social platforms (\"Social\") offsetting lower revenues from our websites (\"Web\"), as previously indicated.\n\n\n\n\n●\n\n\nBuilding on our longstanding use of generative AI with investment in emerging technology to drive further opportunities for productivity gains and client engagement.\n\n\n\n\n●\n\n\nStrengthening the leadership team and culture: building our leadership team across LBG Media, with senior hires in the UK and U.S., to support the next phase of LBG Media's growth.\n\n\n\n\n●\n\n\nRepeat client revenue of 82% in FY25 in the Direct UK market (FY24: 78%)\n\n\n\n\n●\n\n\nUnparalleled engagement and reach for our culturally relevant and commercially effective content: global audience up to 509m (FY24: 503m).1\n\n\n\n\n \nFinancial Highlights\n\n\n\n\n£m\n\n\nFY25\n\n\nPF24*\n\n\nGrowth (%)\n\n\n\n\nAdjusted Group Revenue**\n\n\n92.0\n\n\n83.7\n\n\n10%\n\n\n\n\nRevenue\n\n\n \n\n\n \n\n\n \n\n\n\n\n- Direct UK\n\n\n30.0\n\n\n27.0\n\n\n11%\n\n\n\n\n- Direct U.S.\n\n\n18.6\n\n\n14.5\n\n\n29%\n\n\n\n\n- Direct Ireland and Rest of World\n\n\n1.1\n\n\n2.4\n\n\n(56%)\n\n\n\n\nTotal Direct\n\n\n49.7\n\n\n43.9\n\n\n13%\n\n\n\n\n- Indirect Social...