Business
Laurentian Bank announces strategic partnership with Brim Financial to transform its VISA customer experience
Laurentian Bank announces strategic partnership with Brim Financial to transform its VISA...
About this update from Laurentian Bank Of Canada
[{"type":"text","content":"\n \n \n \n Laurentian Bank announces strategic partnership with Brim Financial to transform its VISA customer experience\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Brim's transformative Platform as a Service (PaaS) technology will deliver innovative products and an unparalleled customer experience to Laurentian Bank customers\n \n \n \n \n MONTREAL\n \n and\n \n TORONTO\n \n ,\n \n Dec. 22, 2021\n \n /CNW Telbec/ - Laurentian Bank of\n \n Canada\n \n (TSX: LB) (the \"Bank\") announced today a strategic partnership with Brim Financial (\"Brim\"), one of the fastest growing fintech companies in\n \n Canada\n \n and a licensed credit card issuer, to fuel its digital transformation and enhance its end-to-end customer journey for its suite of VISA products. Through this partnership, Laurentian Bank will integrate Brim's unique Platform as a Service (PaaS) to accelerate the Bank's digital capabilities, simplify its VISA ecosystem, close foundational gaps in its offering, and differentiate its products in the market. Laurentian Bank and Brim plan to bring the new experience to the market in 2022.\n \n \n \n \n \n \n \n \n \n In partnering with Brim, Laurentian Bank's VISA customers will have access to digital onboarding and instant adjudication, instant virtual card issuance and mobile wallet functionality, a best-in-class user experience, a wide range of self-serve card management functions, and a robust rewards platform.\n \n \n The Bank will leverage Brim's infrastructure and end-to-end modular solution including omni-channel tech interfaces and branch portal, customer engagement, and analytics. Brim's platform enables branches across the Laurentian network to seamlessly support customers in a unified, co-browsing experience.\n \n \n \"Laurentian Bank is excited to partner with Brim Financial to bring our vision of re-imagining our VISA experience to life,\" said\n \n Rania Llewellyn\n \n , President & Chief Executive Officer of Laurentian Bank. \"With this announcement, we are deliv...