Press release
Lands’ End and QVC Strengthen Relationship With On-Air Launch
Highly requested apparel brand by QVC customers introduces new way to purchase inclusive swim favorites DODGEVILLE, Wis., April 14, 2022 (GLOBE NEWSWIRE) --
About this update from Lands' End Inc
[{"type":"text","content":"Highly requested apparel brand by QVC customers introduces new way to purchase inclusive swim favorites\nDODGEVILLE, Wis., April 14, 2022 (GLOBE NEWSWIRE) -- Lands’ End, a classic American lifestyle brand, is unveiling an on-air collaboration with QVC® following a successful e-commerce relationship with the video-shopping giant which launched late last year. The on-air debut will feature women’s swimwear – inclusive of sizes 2 through 32 and spanning petite, regular, and tall – live and across QVC’s digital platforms Friday, April 15 at 10 a.m. EST. The on-air launch comes as Lands' End places focus on innovative platforms and collaborations that create a one-stop-shopping experience for customers to easily purchase Lands’ End’s best sellers alongside vetted partners, including at QVC where Lands’ End has ranked among the most requested brands by customers due to providing shopper value and quality. “We’ve found our third-party platforms and collaborations are an effective way for Lands’ End to build relationships with existing brand fans and connect with new customers, reaching shoppers in channels they might be frequenting,” said Angie Rieger, senior vice president, international and wholesale at Lands’ End. “It’s this customer excitement that has driven our unique, third-party approach to shopping Lands’ End and we see it as a clear differentiator for the brand.” The video commerce retailer has seen key product categories of authority resonate with QVC shoppers in the past and feels confident that the brand’s top performing, inclusive swim offerings, which are priced the same across all sizes, will be no different in the upcoming on-air launch. “Our e-commerce launch with Lands’ End resulted in impressive customer engagement both within the online shopping experience and socially, especially given the brand’s inclusive offerings, which is an area where we continue to place emphasis here at QVC as well,” said Rachel Ungaro, Vice President and GM of Apparel for QVC US. “Lands’ End has one of the most inclusive swimwear size ranges on the market – a synergy with QVC and the inspiration behind this spring’s on-air product focus. We look forward to seeing our customer’s continued response and the possibility of additional opportunities in the future.” Lands’ End’s QVC on-air women’s swim offerings, as well as women’s and men’s sea...