Lifestyle
Gift of Life in Collaboration with Labcorp and DOUBLEMINT®, Launch Hero Gum to Expand Marrow Donor Registry
Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry. In collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, proudly part of Mars, the nonprofit is introducing Hero Gum, a first-of-its-kind donor registration kit that pairs a stick of gum with a scientifically validated method for DNA collection.
About this update from Labcorp Holdings Inc.
[{"type":"text","content":"New initiative makes joining the marrow registry as easy as chewing gum ","length":71,"tagName":"p","attribs":{}},{"type":"text","content":"Awareness drive kicks off at the Mets game on Aug. 1 ","length":52,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, July 28, 2025 /PRNewswire/ -- Signing up for the stem cell registry just got a whole lot easier — and tastier — thanks to a bold new initiative from Gift of Life Marrow Registry. In collaboration with Labcorp, a global leader of innovative and comprehensive laboratory services, and DOUBLEMINT®, proudly part of Mars, the nonprofit is introducing Hero Gum, a first-of-its-kind donor registration kit that pairs a stick of gum with a scientifically validated method for DNA collection.","length":529,"tagName":"p"},{"type":"image","alt":"Gift of Life launches Hero Gum in partnership with Wrigley’s DOUBLEMINT® and Labcorp","displaySize":"","headline":null,"caption":"Gift of Life launches Hero Gum in partnership with Wrigley’s DOUBLEMINT® and Labcorp","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":265,"url":"https://media.zenfs.com/en/prnewswire.com/d6734cf8b869f1095ff2832de7cdff7d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/3jCsj0GVSgcG60i_r190xQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ2NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d6734cf8b869f1095ff2832de7cdff7d","width":400,"height":265}},"href":"https://mma.prnewswire.com/media/2738575/Gift_of_Life.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"By chewing a piece of gum for just five minutes, individuals can provide a viable sample for Human Leukocyte Antigen (HLA) typing and join the marrow registry — the first step toward potentially saving a life. The initiative will debut at Citi Field on August 1 during the New York Mets vs. San Francisco Giants game, where the Gift of Life team will distribute hundreds of kits to fans.","length":387,"tagName":"p"},{"type":"text","content":"Designed to remove barriers to registration and engage younger, more diverse audiences, Hero Gum reframes the donor sign-up process as quick, accessible, and even fun. The campaign kickoff taps into the energy of live sports to drive awareness and inspire action, addressing major gaps in donor availability:","leng...