Business
PIKES PEAK INTERNATIONAL HILL CLIMB ANNOUNCES KUMHO TIRE GAINING TRACTION PROGRAM TO PROVIDE OPPORTUNITIES FOR UP-AND-COMING COLORADO-BASED COMPETITORS
The Broadmoor Pikes Peak International Hill Climb, presented by Gran Turismo (PPIHC), welcomes a new partner, Kumho Tire, for the 104th Running of the Race to the Clouds. In conjunction with PPIHC, Kumho Tire announced today the Gaining Traction Program, an initiative to sponsor promising Colorado-based drivers with five years or fewer of competitive racing experience on Pikes Peak. Kumho Tire also will sponsor the 2026 Rookie of the Year award. This move reflects the company's commitment to dev
About this update from Kumho Tire Co., Inc.
[{"type":"text","content":"Kumho Tire Also Announced it will Sponsor the 2026 Rookie of the Year Award","length":75,"tagName":"p","attribs":{}},{"type":"text","content":"COLORADO SPRINGS, Colo., Jan. 29, 2026 /PRNewswire/ -- The Broadmoor Pikes Peak International Hill Climb, presented by Gran Turismo (PPIHC), welcomes a new partner, Kumho Tire, for the 104th Running of the Race to the Clouds. In conjunction with PPIHC, Kumho Tire announced today the Gaining Traction Program, an initiative to sponsor promising Colorado-based drivers with five years or fewer of competitive racing experience on Pikes Peak. Kumho Tire also will sponsor the 2026 Rookie of the Year award. This move reflects the company's commitment to developing the next generation of racing talent and showcasing its high-performance tires in one of the world's most demanding environments.","length":700,"tagName":"p"},{"type":"image","alt":"John Yoon, Kumho Tire U.S.A senior vice president of marketing, and Melissa Eickhoff, CEO of the Pikes Peak Hill Climb, at a signing ceremony for the new Kumho Tire Gaining Traction Program on January 28, 2026.","displaySize":"","headline":null,"caption":"John Yoon, Kumho Tire U.S.A senior vice president of marketing, and Melissa Eickhoff, CEO of the Pikes Peak Hill Climb, at a signing ceremony for the new Kumho Tire Gaining Traction Program on January 28, 2026.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/07bbfd295a21d0269fc51f8bb1963fd9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/.6JiDkc_9g0hPyQkCj1kIA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTU2MDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/07bbfd295a21d0269fc51f8bb1963fd9","width":300,"height":400}},"href":"https://mma.prnewswire.com/media/2872269/PPIHC_x_Kumho_Tire_Sponsorship_Announcement.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Kumho Tire's commitment to supporting emerging Colorado-based drivers aligns perfectly with the values and history of The Race to the Clouds," said Melissa Eickhoff, CEO of the Pikes Peak Hill Climb. "We're thrilled to partner with a brand that shares our passion for developing talent, fostering opportunity, and honoring the Colorado legacy that defines this race."","length":401,"tagName":"p"},{"type":"te...