Business
KT&G Launches ESSE in Tokyo Downtown Duty-free to Target Global Market
KT&G (KRX: 033780) launched its brand "ESSE" in Lotte Duty Free Tokyo Ginza Store, expanding its global duty-free portfolio.
About this update from Kt & G Corporation
[{"type":"list","items":[{"val":[{"type":"text","content":"Six types of "ESSE", No.1 global superslim brand, products to be launched in Lotte Duty Free Tokyo Ginza Store, reinforcing global brand position","length":155,"tagName":"p"}]},{"val":[{"type":"text","content":"Duty-free operations expand to Japan, further global expansion planned","length":70,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":225,"olType":false},{"type":"text","content":"SEOUL, South Korea, April 4, 2025 /PRNewswire/ -- KT&G (KRX: 033780) launched its brand "ESSE" in Lotte Duty Free Tokyo Ginza Store, expanding its global duty-free portfolio.","length":193,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/KT&G Corporation)","displaySize":"","headline":null,"caption":"(PRNewsfoto/KT&G Corporation)","className":"","disableSlideshowImg":false,"size":{"original":{"width":224,"height":104,"url":"https://media.zenfs.com/en/prnewswire.com/7e11e57d34236a9648f7642a9ab336b3"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/zWxagX1LRlhvmv9.ro.63A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTE5NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7e11e57d34236a9648f7642a9ab336b3","width":224,"height":104}},"href":"https://mma.prnewswire.com/media/2316472/KT_G_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"KT&G signed a contract with Lotte Duty Free Tokyo Ginza Store to launch its flagship brand ESSE. Starting 21st of March, the store offers 6 types of products including "ESSE Change, ESSE Change Himalaya, ESSE Double Shot, and ESSE Blue."","length":251,"tagName":"p"},{"type":"text","content":"The Lotte Duty Free Tokyo Ginza Store, which opened in 2016, is one of Tokyo's largest downtown duty-free shops that stocks over 200 brands ranging across alcohol, cosmetics, and other assorted items.","length":204,"tagName":"p"},{"type":"text","content":"KT&G expects the launch to become on opportunity to offer ESSE products to global consumers in Tokyo, a global traveling hub, and reinforce its position as a global brand. The company also plans to continuously expand its global duty-free operations through product launches in major duty-free stores in global locations following the downtown Tokyo duty-free launch.","length":371,"tagName":"p"},{"type":"text","content":"KT&G previously launched various brands i...