Lifestyle
Kroger Fuels Protein Goals with Expanded Simple Truth™ Line Now Featuring More Than 110 Items
With the new year officially underway, The Kroger Co. (NYSE: KR) is making it even easier for customers to focus on building healthy protein habits. Adding 24 new affordable, flavor-forward and protein-packed Simple Truth™ Protein products to shelves this month, the retailer has expanded the line to 110+ offerings – all Free From unwanted ingredients and designed to support any nutrition goal, from establishing new everyday habits to building strength.
About this update from Kroger Company (the)
[{"type":"text","content":"CINCINNATI, Jan. 29, 2026 /PRNewswire/ -- With the new year officially underway, The Kroger Co. (NYSE: KR) is making it even easier for customers to focus on building healthy protein habits. Adding 24 new affordable, flavor-forward and protein-packed Simple Truth™ Protein products to shelves this month, the retailer has expanded the line to 110+ offerings – all Free From unwanted ingredients and designed to support any nutrition goal, from establishing new everyday habits to building strength.","length":508,"tagName":"p"},{"type":"image","alt":"Kroger Fuels Protein Goals with Expanded Simple Truth™ Line Now Featuring More Than 110 Items","displaySize":"","headline":null,"caption":"Kroger Fuels Protein Goals with Expanded Simple Truth™ Line Now Featuring More Than 110 Items","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/644f23edbaa0f6a28cb770f9387c99db"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/.p4It8oSTew16wlmXNiigQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/644f23edbaa0f6a28cb770f9387c99db","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2872620/Simple_Truth_Protein_RichPush.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," said Ann Reed, Group Vice President of Our Brands at Kroger. "With the expansion of our Simple Truth™ Protein line exclusively at Kroger, we are supporting customers as they work towards their goals with nutritious, affordable and great-tasting protein offerings that are simple and free from unwanted ingredients."","length":478,"tagName":"p"},{"type":"text","content":"Designed for any time of day or occasion – from a satisfying breakfast to a post-workout snack – Simple Truth™ Protein helps customers stay fuller longer. Crafted with nutritious, quality ingredients, the newly expanded line features popular additions including:","length":267,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Simple Truth™ High Protein Cereal: Start the day strong with a delicious high-protein cereal offering 14g of protein, 6g of fib...