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Kroger Celebrates 25 Years of Private Selection®

The Kroger Co. (NYSE: KR), America's grocer, today shared its beloved $2.9+ billion Private Selection® brand is marking its 25th anniversary, elevating every occasion on customers' tables since 2000.

articleKroger Company (the)October 10, 20253/company/kroger-company/news/kroger-celebrates-25-years-of-private-selectionr
Kroger Celebrates 25 Years of Private Selection®

About this update from Kroger Company (the)

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