Business
Beyond the Bag Initiative Unites Major and Local Retailers to Cut Single-Use Bag Waste Across Nearly 1,000 Stores in California, Reaching Over 10 Million Customers
In a continued push to reduce single-use bag waste, the Consortium to Reinvent the Retail Bag—an industry collaboration managed by Closed Loop Partners' Center for the Circular Economy—has launched the largest retail campaign of its kind in California, inviting customers to "Break Up With Single-Use Bags." Supporting the initiative are Target, CVS Health and The Kroger Co. through its local banners Ralphs and Food 4 Less.
About this update from Kroger Company (the)
[{"type":"text","content":"Headlined by Target, CVS Health, Ralphs and Food 4 Less, a new consumer campaign launches across Southern California counties and invites customers to "Break Up With Single-Use Bags."","length":193,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, July 29, 2025 /PRNewswire/ -- In a continued push to reduce single-use bag waste, the Consortium to Reinvent the Retail Bag—an industry collaboration managed by Closed Loop Partners' Center for the Circular Economy—has launched the largest retail campaign of its kind in California, inviting customers to "Break Up With Single-Use Bags." Supporting the initiative are Target, CVS Health and The Kroger Co. through its local banners Ralphs and Food 4 Less.","length":479,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Closed Loop Partners)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Closed Loop Partners)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":154,"url":"https://media.zenfs.com/en/prnewswire.com/fef484a146b2e12a77ce4dac648074a1"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/6hnOiglR5j4is7kfN_MW7w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/fef484a146b2e12a77ce4dac648074a1","width":400,"height":154}},"href":"https://mma.prnewswire.com/media/1947680/Closed_Loop_Partners_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Now rolling out in nearly 1,000 stores across Southern California, the campaign significantly expands the Consortium's reach and marks a milestone for bag reduction and reuse, engaging and inviting more than 10 million customers to reduce single-use bag waste and build a more circular future for their communities and the retail industry.","length":343,"tagName":"p"},{"type":"text","content":"The campaign launches at a pivotal time, as major retailers recognize the need to support customer behavior change to meet waste reduction goals. California was the selected market for the campaign in anticipation of a significant policy shift: beginning in January 2026, the state will ban all single-use and thicker plastic bags, offering paper as the only single-use bag option. This transition presents a key opportunity for impact, based on evidence that well-designed policies, paired with effective consumer en...