Business
Witches’ Spell Transforms KRISPY KREME® to KRISPY ‘SKREME,’ for Halloween Season, including 4 New Treats and Saturday ‘Scary Sharies’
Logo change is part of the brand’s spooky-sweet take on adorable seasonal symbols, plus $1 doughnut dozens every Saturday and a FREE doughnut offer on
About this update from Krispy Kreme, Inc.
[{"type":"text","content":"\nLogo change is part of the brand’s spooky-sweet take on adorable seasonal symbols, plus $1 doughnut dozens every Saturday and a FREE doughnut offer on Halloween\n\n CHARLOTTE, N.C.--(BUSINESS WIRE)--\nUnder a witchy theme, Krispy Kreme has transformed to “Krispy Skreme” this Halloween season, complete with a logo change, four new doughnuts and the treat of $1 dozens every Saturday, plus a free doughnut offer on Halloween.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211011005020/en/Logo change is part of the brand’s spooky-sweet take on adorable seasonal symbols, plus $1 doughnut dozens every Saturday and a FREE doughnut offer on Halloween. (Photo: Business Wire)\nBeginning today, Oct. 11, Krispy Skreme fans will be enchanted by four new doughnuts that are adorable takes on iconic Halloween symbols for a limited time at participating shops across the U.S.:\n\n\nAbra Cat Dabra Doughnut – An Original Glazed® doughnut dipped in chocolate icing and black sanding sugar, decorated like a cat with icing and sugar fondant eyes. \n\n\nEnchanted Cauldron Doughnut – A Glazed Chocolate Cake doughnut topped with Kreme™ and decorated like a cauldron with sprinkles and a pretzel witch’s “broomstick.” \n\n\nBewitched Broomstick Doughnut – An unglazed shell doughnut, dipped in purple icing, decorated with an icing swirl and gold stars, and finished with green buttercream and a pretzel stick “broomstick.” \n\n\nSpooky Sprinkle Doughnut – An Original Glazed® doughnut dipped in orange icing and topped with a Halloween sprinkle blend. \n\n\nSaturdays beginning Oct. 16 through Halloween will be scary great for Krispy Skreme fans, who can get a $1 dozen to share with family and friends with the purchase of any dozen. Each “Saturday Scary Sharies” dozen is packaged in a special edition spellbook dozen box, while supplies last.\n\nAs the sprinkle on top of the season, every guest who visits a Krispy Skreme shop in their Halloween costume Oct. 31 can receive a FREE doughnut, no purchase necessary.\n\n“We all deserve an incredibly great Halloween this year. So, we’re turning into Krispy Skreme for the month and scaring up some amazing Halloween doughnuts along with some spooky good deals,” said Dave Skena, Chief Marketing Officer for Krispy Skreme. “Help us have fun too by coming by on...