Press release
Biscoff® Is Back at KRISPY KREME®!
Brands partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts CHARLOTTE,
About this update from Krispy Kreme, Inc.
[{"type":"text","content":"\nBrands partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts\n\n\n CHARLOTTE, N.C.--(BUSINESS WIRE)--\nCalling all Biscoff® fans! Krispy Kreme® is partnering again with Biscoff® to give guests even more of what they love: Krispy Kreme Biscoff doughnuts packed with more Biscoff in every bite.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240108560023/en/Krispy Kreme and Biscoff partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts. (Photo: Business Wire)\nBeginning Jan. 8 for a limited time at participating shops across the U.S., fans can enjoy the new Biscoff® Cookie Butter Cheesecake Doughnut and Biscoff® Chocolate Iced Cookie Butter Crunch Doughnut, along with the return of the popular Biscoff® Cookie Butter Iced Doughnut introduced last year.\n\n\n“Our fans loved when last year’s Biscoff doughnuts landed for the first time in the U.S., so we had to bring back Biscoff and make every bite even better,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “These doughnuts have even more Biscoff cookie crunch, more Biscoff cookie butter and more deliciousness. Biscoff is back at Krispy Kreme!”\n\n\nThe 2024 Biscoff collection includes:\n\n\n\nNEW Biscoff® Cookie Butter Cheesecake Doughnut: A shell doughnut filled with Biscoff® Cookie Butter cheesecake filling, dipped in Biscoff® Cookie Butter icing, topped with Biscoff® Cookie crumble and Biscoff® Cookie Butter drizzle.\n\n\n\nNEW Biscoff® Chocolate Iced Cookie Butter Crunch Doughnut: An Original Glazed® doughnut dipped in chocolate icing topped with Biscoff® Cookie Butter buttercream dollop and Biscoff® Cookie crumble.\n\n\n\nBiscoff® Cookie Butter Iced Doughnut: A Krispy Kreme Original Glazed® doughnut dipped in Biscoff® Cookie Butter icing.\n\n\n\nKrispy Kreme’s Biscoff doughnuts are available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the collection in a Krispy Kreme 6-pack delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate to find a shop or grocery store near you.\n\n\nShow how you're loving Krispy Kreme Biscoff doughnuts by using #KrispyKreme and tagging @k...