Press release
Yes, Chef! KRAFT Unveils New Line of Restaurant-Worthy Creamy Sauces
Creamy Sauces marks first innovation line to launch under the newly unified KRAFT Sauces brand PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Today, the iconic
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nCreamy Sauces marks first innovation line to launch under the newly unified KRAFT Sauces brand\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nToday, the iconic KRAFT brand adds five delicious aiolis and sauces to its diverse product portfolio with the new Creamy Sauces line. Creamy Sauces marks the first innovation line to launch under the new KRAFT Sauces rebrand, which consolidates all sauces, spreads, and salad dressings under one family for the first time. Alongside the new product line, KRAFT Sauces launches its first logo change in ten years, boldly redesigned packaging, and a first-ever unified brand platform.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240403373956/en/KRAFT Sauces adds five delicious aiolis and sauces to its diverse product portfolio with the new Creamy Sauces line including new Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing. (Photo: Business Wire)\nAiolis have taken the restaurant and culinary scene by storm, with 77 percent of consumers expressing interest in trying new aioli flavors.1 The KRAFT Creamy Sauces line brings this fan-favorite sauce to home kitchens across the country, adding a punch of rich flavor to culinary classics, from French fries and sandwiches to onion rings and more. The line-up includes new Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing.\n\n\n“In today’s world, we know the kitchen can be daunting for at-home cooks as culture holds them to impossibly high standards,” says Kaitlin Roe, Brand Director, KRAFT. “KRAFT Sauces aims to show the world that you don’t have to be a professional chef to make delicious food that feels good. With our new Creamy Sauces line, alongside our beloved existing offerings, KRAFT Sauces brings restaurant-quality depth, tang, and spice right to the refrigerator – empowering fans to be more adventurous in the kitchen.”\n\n\nIn addition to the new Creamy Sauces line, the brand refresh includes the first changes to KRAFT’s iconic logo in more than ten years, along with new packaging, social channels, and its first-ever unified creative platform – “It’s not art. It’s KRAFT.” The decision to refresh and rebrand comes as many shoppers are already purch...