Press release
Wear It. Don’t Wipe It: Own Your Drip with the New 14-Karat Gold VELVEETA Drip Lip Cuff
In partnership with celebrity jewelry designer, George The Jeweler, the brand’s new statement jewelry allows fans to literally drip with swagger and style
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nIn partnership with celebrity jewelry designer, George The Jeweler, the brand’s new statement jewelry allows fans to literally drip with swagger and style\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nFor more than a century, VELVEETA has made its mark on fans’ lips thanks to the iconic drip that satisfies cravings with its rich, cheesy goodness. VELVEETA today invites fans to own the drip like never before by wearing it proudly. Introducing: the 14 Karat Gold VELVEETA Drip Lip Cuff, crafted in partnership with cult-favorite celebrity designer, George The Jeweler.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240109204857/en/Wear It. Don’t Wipe It: Own Your Drip with the New 14-Karat Gold VELVEETA Drip Lip Cuff (Photo: Business Wire)\n“No one knows the ‘drip’ like VELVEETA – from the physical drip of our supremely creamy cheese to the confident and unapologetic drip that embodies living ‘La Dolce Velveeta,’” said Stephanie Vance, Brand Manager for VELVEETA. “As a brand that’s all about making outrageous pleasure a way of life, our new lip cuff empowers people to boldly step out with an unapologetic confidence that encourages you to live life by your own rules.”\n\n\nIn fashion, “drip” is often used to describe someone who oozes style, swagger, and cool, and with 2024 jewelry trend reports predicting liquified shapes* and face jewelry** will be all the rage this year, the “drip” has never been more literal. Starting today, the limited-edition 14 Karat Gold VELVEETA Drip Lip Cuff will be available for $77.00 exclusively at georgethejeweler.com, while supplies last.\n\n\n“I’ve been a fan of VELVEETA’s unexpected collaborations over the last few years, which is why I was thrilled to partner with the brand to create a statement piece that allowed fans to wear the drip for the first time,” said George Khalife, Founder and CEO of George The Jeweler. “Working closely with the VELVEETA team to create the unique design, we really wanted to capture the iconicity of the drip, fusing it with my own personal style and this year’s jewelry trends. The 14-Karat gold cuff ultimately embodies the accessible and confident luxury of both George The Jeweler and ‘La Dolce VELVEETA.’”\n\n\nThose living “La Dolce VELVEETA” are encouraged to flaunt, post and share how they’re dripping i...