Press release
VELVEETA Serves Up Big Cheese Energy This Summer with First-Ever ‘WheelVeeta’ Dining Experience
As the ultimate big mood food, the WheelVeeta features perfectly cooked, al dente VELVEETA pasta shells tossed in a tableside VELVEETA cheese wheel
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nAs the ultimate big mood food, the WheelVeeta features perfectly cooked, al dente VELVEETA pasta shells tossed in a tableside VELVEETA cheese wheel\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nThis summer, VELVEETA, known as the ultimate pleasure food due to its supremely creamy rich flavor and bold taste, is bringing big cheese energy to life like never before with the new WheelVeeta dining experience. Available exclusively at Bounce Sporting Club, the WheelVeeta features piping hot and perfectly cooked al dente VELVEETA Shells tossed in the well of the VELVEETA cheese wheel, resulting in a creamy coating in each and every bite. The tableside dish is finished with crave-worthy toppings including fresh lobster, black truffle, and fried shallots.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240807225685/en/VELVEETA Serves Up Big Cheese Energy This Summer with First-Ever ‘WheelVeeta’ Dining Experience (Photo: Business Wire)\nWith decadent dishes on the rise, there’s one that’s taking the cheese across the internet: #cheesewheelpasta, also known as Pasta alla Ruota. With millions of views, the viral dish features freshly cooked pasta coated in a hollowed-out parmesan cheese wheel. A cravings satisfier that enables fans to live La Dolce Velveeta, the limited-edition WheelVeeta dining experience is available exclusively at Bounce Sporting Club, a pleasure-filled restaurant credited for revolutionizing the sports bar experience since its inception in 2004.\n\n\n“Indulging in creamy, warm VELVEETA Shells and Cheese is an over-the-top pleasure experience that simply hits,” said Stephanie Vance Brand Manager at VELVEETA. “We created the WheelVeeta to illustrate the big, bold energy of our brand. From its large size to the extraordinary tableside service, it aims to hit the bullseye of pleasure. Partnering with Bounce Sporting Club, a brand that has a similar vision of unapologetic fun, we are able to double down on big cheese energy and bring this over-the-top dish to unapologetic fans.”\n\n\nThe WheelVeeta is an extension of VELVEETA’S creative platform – La Dolce Velveeta – which is all about unapologetically embracing outrageous pleasure. The brand is continuously working to bring the La Dolce Velveeta mindset to life in tangible ways for pleasure seekers with a fo...