Press release
Tomato Red, White, and Blue! HEINZ® Launches Limited-Edition Saucemerica Packet Collection, Offering $500,000 Worth of Prizes to Fans Who Collect Them
New collection of condiment packets features fifty United States-inspired designs that celebrate each state’s most beloved dish PITTSBURGH &
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nNew collection of condiment packets features fifty United States-inspired designs that celebrate each state’s most beloved dish\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nStarting this June, HEINZ® is launching The United States of Saucemerica (“Saucemerica”) Collection: a new, limited-edition line-up of fifty United States-inspired condiment packet designs. Saucemerica packets are available in seven different HEINZ condiment varieties, and each packet’s unique design corresponds to one of the fifty states and its most notable dish – hello Idaho French Fries and Wisconsin Fried Cheese Curds! Rolling out nationwide through the end of August, HEINZ is encouraging fans to collect as many different states’ packets as possible and upload them to www.saucemerica.com for a chance to win $500,000 worth of exciting prizes, including a grand prize of $100,000.1\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230606005327/en/HEINZ® launches limited-edition Saucemerica Packet Collection, offering $500,000 worth of prizes to fans who collect them. (Graphic: Business Wire)\n“From art to coins, stamps, and more, collecting culture has become a popular practice with devoted fanbases,” says Devaang Sibal, Brand Manager, HEINZ Away from Home. “But perhaps the most unexpected collectible is the HEINZ packet. An iconic on-the-go staple, HEINZ fans everywhere collect packets in their homes, bags, and cars, to ensure they are always on hand in case of a condiment conundrum. With the Saucemerica Collection, we are excited to pay homage to this fan behavior with the unique, hometown pride-evoking designs and multiple chances for fans to win prizes.”\n\n\nEach Saucemerica packet features either HEINZ Ketchup, Yellow Mustard, Real Mayonnaise, Ranch, BBQ Sauce, Tartar Sauce, or Simply Ketchup, and the packet designs draw inspiration from the most beloved dishes from each of the fifty states. From a Maryland Crab Cake-inspired Tartar Sauce packet to Texas Brisket BBQ Sauce, HEINZ carefully paired each state with the condiment variety that best enhances the dish spotlighted.\n\n\nThrough the end of August, fans can collect the Saucemerica packets at restaurants, drive-thrus, theme parks, movie theaters, stadiums, and more across the country. To ensure consumers can collect as many unique ...