Press release
The Kraft Heinz Not Company Launches First-Ever, Plant-Based KRAFT Mac & Cheese
The new innovation offers fans the creamy and comforting experience they’ve loved from KRAFT Mac & Cheese, without the dairy PITTSBURGH & CHICAGO--(BUSINESS
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nThe new innovation offers fans the creamy and comforting experience they’ve loved from KRAFT Mac & Cheese, without the dairy\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nToday, The Kraft Heinz Not Company LLC (“The Kraft Heinz Not Company”) launched KRAFT® NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States. KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and TheNotCompany, Inc. (“NotCo”) joint venture, which aims to create mouthwatering, plant-based foods for all.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231129106807/en/The Kraft Heinz Not Company launches KRAFT NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States. (Photo: Business Wire)\nThe plant-based industry continues to grow, with distribution for better-for-you mac & cheese products outpacing the overall category by more than six times.1 However, less than thirty percent of plant-based mac & cheese buyers are repeating purchase as taste and texture remain their largest pain points.2 Now, through the iconic KRAFT Mac & Cheese brand, The Kraft Heinz Not Company aims to address consumers’ plant-based preferences and evolving needs with the debut of two great-tasting plant-based mac & cheese offerings.\n\n\n“The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” says Lucho Lopez-May, CEO, The Kraft Heinz Not Company. “NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to KRAFT – the beloved mac & cheese brand that sells over a million boxes every day. Leveraging the strengths of both companies, we’re offering the creamy and comforting experience KRAFT Mac & Cheese fans have loved for over 85 years – without the dairy.”\n\n\nKRAFT NotMac&Cheese is the latest example of Kraft Heinz's portfolio expansion in support of its ambition to increase plant-based offerings across a wider range of brands and categories. Further, the launch builds on The Kraft Heinz Not Company’s current plant-based offerings which include KRAFT NotCheese Slices and NotMayo. Looking ahead, The Kraft Heinz No...