Business
The Best Thing Ever Just Got Better: Kraft Mac & Cheese Unveils PowerMac, Offering Added Protein and Fiber with the Same Cheesiness Fans Know and Love
PowerMac joins the brand’s classic blue box lineup in two flavors, Original and White Cheddar, delivering more protein and fiber at an affordable price
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nPowerMac joins the brand’s classic blue box lineup in two flavors, Original and White Cheddar, delivering more protein and fiber at an affordable price\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nToday, Kraft Mac & Cheese introduces PowerMac, a brand-new innovation delivering 17g of protein and 6g of fiber per serving. Kraft is known for bringing two icons – macaroni & cheese – together and making them the Best Thing Ever. Now, America's #1 mac & cheese1 is uniting the benefits consumers are seeking with the same cheesiness fans know and love. PowerMac expands the blue box lineup with added nutrition while staying true to the taste, convenience and affordability that has made Kraft Mac & Cheese a trusted household favorite for nearly 90 years.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260317869993/en/The Best Thing Ever Just Got Better: Kraft Mac & Cheese Unveils PowerMac, Offering Added Protein and Fiber with the Same Cheesiness Fans Know and Love\nWith more than half of consumers looking to add more protein and fiber to their diets2, better-for-you mac and cheese offerings continue to grow – significantly outpacing the broader mac and cheese category. However, better-for-your mac and cheese consumers are not purchasing as frequently as the rest of the category consumer. By combining the trusted convenience fans expect from Kraft Mac & Cheese with protein, fiber and more food at a more accessible price than other offerings in the category, PowerMac meets the growing demand for a better-tasting better-for-you option that buyers will reach for time and time again.\n\n\nNearly a year in the making, Kraft Mac & Cheese took a deliberate approach to entering the protein and fiber space. The brand combined PowerMac’s proprietary protein-and fiber-enriched pasta with its iconic cheese powder to meet the high standard fans expect from the #1 brand in the category. The result is a creamy, craveable mac that has the same cheese taste you know and love.\n\n\n\"Kraft Mac & Cheese has been setting the pace in category innovation with new flavors and formats, and we’re excited to extend that work with the introduction of PowerMac,” said Ashleigh Edmonds, Senior Director of Marketing for Kraft Mac & Cheese. “As a consumer-obsessed brand, we developed PowerMac for consum...