Press release
Spicy Lovers Rejoice! HEINZ® Turns up the Heat with Debut of New HEINZ Hot Varieties
With New Spicy Ketchup Flavors and HEINZ Hot 57 Sauce, Brand Bets Big on Unique Peppers and Diverse Flavors PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Today,
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nWith New Spicy Ketchup Flavors and HEINZ Hot 57 Sauce, Brand Bets Big on Unique Peppers and Diverse Flavors\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nToday, HEINZ® debuts four fiery additions to the ever-expanding spicy sauce category with the launch of HEINZ Hot Varieties. Rolling out in major retailers nationwide and featuring unique pepper bases with varying heat levels, the HEINZ Hot Varieties include a new line-up of three Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce – all touting the heat fans crave with the unmistakable taste and quality that HEINZ lovers expect.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230404005340/en/Heinz debuts Heinz Hot Varieties – a new line-up of three Spicy Ketchup flavors and first-ever Heinz Hot 57 sauce, featuring a diverse range of flavors and unique pepper bases rolling out in major retailers nationwide. (Photo: Business Wire)\nNearly 50% of all U.S. Millennial and Gen Z condiment buyers not only regularly use spicy sauces, but also actively seek a greater variety of spicy flavor options.1 Combined with the fact that topics like #spicy and #hotsauce are generating billions of views on TikTok, it’s clear fans can’t get enough of hot and spicy sauces.\n\n\n\nHEINZ Spicy Ketchup Offerings – Available in three different, thick and rich, crave-worthy varieties – Chipotle (medium), Jalapeño (hot), and Habanero (hotter) – the new HEINZ Spicy Ketchup offerings provide a flavor experience and heat-level for any and all spice seekers.\n\n\n\nHEINZ Hot 57 Sauce – A red jalapeño twist on the brand’s classic and beloved 57 Sauce. HEINZ Hot 57 Sauce is the first new HEINZ 57 product in over 10 years, and provides a simple, delicious way to add zest and heat to proteins and sides.\n\n\n\n“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, Brand Manager, HEINZ Innovation at the Kraft Heinz Company. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them,2 which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”\n\n\nAs cons...