Press release
Philadelphia Cream Cheese Opens Feeladelphia, A First Of Its Kind Restaurant Where You Don't Order Food, You Order Feelings
Philadelphia cream cheese is partnering with award-winning chefs Jeremiah Stone and Fabián Von Hauske Valtierra to deliver a multi-sensorial and
About this update from The Kraft Heinz Company
[{"type":"text","content":"Philadelphia cream cheese is partnering with award-winning chefs Jeremiah Stone and Fabián Von Hauske Valtierra to deliver a multi-sensorial and feelings-based dining concept and cookbook experience.\nCHICAGO, July 11, 2022 /PRNewswire/ -- Over the past few years, the world has been on autopilot. Whether it be monotonous work, cooking the same family dinners over and over, or mindlessly scrolling through TikTok, many consumers have forgotten what it feels like to, well, feel.\nExperience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9067251-philadelphia-cream-cheese-opens-feeladelphia-restaurant-you-order-feelings/\nPhiladelphia cream cheese, a Kraft Heinz Company brand, is interrupting life's cruise control by opening a multisensorial dining concept, Feeladelphia by Philadelphia cream cheese, where you don't order food, you order feelings. In addition to the restaurant, the brand is also releasing The Feeladelphia Experience: An Immersive Cookbook, a limited-edition 'journey through the senses' that can be experienced at home, inviting people to engage in cooking, eating and feeling through food in an entirely new way.\nThis one-of-a-kind experience is created in partnership with Jeremiah Stone and Fabián Von Hauske Valtierra, head chefs and owners of Michelin-starred Contra and Wildair. To bring Feeladelphia to life, diners will be taken on a sensorial and experiential journey of cream cheese-infused dishes curated just for this event. Guests will explore, taste, and discover a range of feelings with each new dish, as they are fully immersed with captivating visuals, stimulating sounds and sensorial surprises to enhance each feeling.\n\"Our brand platform, 'You Don't Just Taste It. You Feel It,' was inspired by consumer narratives describing how Philadelphia cream cheese goes beyond incredible taste to stimulate the senses and evoke feeling in every bite,\" said Keenan White, Senior Brand Manager, Philadelphia. \"We wanted to bring that idea to life in a novel way, so we partnered with two renowned chefs to explore how Philadelphia can transform dishes into a range of feelings. We're excited to share this unique and immersive experience with our fans through both the Feeladelphia restaurant and an experiential cookbook.\"\nThroughout the experience, guests will be taken through a multi...