Press release
Oscar Mayer Wienie 500 Returns for its Second Year with a Sizzling New Twist
Following Sonoran Dog’s last place finish, fans to determine this year’s sixth Wienermobile; plus, new nationwide live broadcast to capture every
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[{"type":"text","content":"\nFollowing Sonoran Dog’s last place finish, fans to determine this year’s sixth Wienermobile; plus, new nationwide live broadcast to capture every bun-believable moment of the hot dog spectacle\n\n\n CHICAGO & PITTSBURGH--(BUSINESS WIRE)--\nThe meatiest race in motorsports is officially back!\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260125389309/en/The Wienie 500 returns for its second year as Oscar Mayer Wienermobiles compete for the title of Top Dog – now with a live nationwide broadcast and new ‘Pick Your Dog’ voting bracket.\nOscar Mayer today announced the second annual Wienie 500 will return to the iconic Indianapolis Motor Speedway on Friday, May 22 leading up to the 110th Indianapolis 500. Serving as the unofficial kickoff to summer with 72 million hot dogs consumed every Memorial Day Weekend, the Wienie 500 sets out to remind fans that anywhere is the perfect time for an Oscar Mayer Wiener—even a professional racetrack.\n\n\nSelling nearly half a million more wieners last year, the spectacle drew 85,000 fans in the stands at IMS and 8 million more via livestream. Revving up for its second lap, the race will feature the full fleet of six Oscar Mayer Wienermobiles, who will be competing for the title of Top Dog – this year with a new live nationwide broadcast and the chance for fans to get in on the action.\n\n\nWith each Wienermobile named after a regional hot dog, millions rallied behind their favorites—but it was Slaw Dog who secured last year’s victory. This year, Slaw Dog (Southeast) is back to defend its title along with Chi Dog (Midwest), New York Dog (East), Chili Dog (South) and Seattle Dog (Northwest). Following a disappointing performance, the Sonoran Dog is officially relegated due to not cutting the mustard, leaving a spot open for a new regional dog to enter the competition. Starting today, race lovers can visit @Wienermobile on Instagram to cast their vote in the first-ever ‘Pick Your Dog’ Wienie 500 bracket where they can choose from a fresh lineup of seven new regional hot dogs or opt to give Sonoran Dog another shot at qualifying.\n\n\n“The response to the first Wienie 500 was overwhelming, and we heard the fans loud and clear that they were hungry for more,” said Kelsey Rice, Brand Communications Director at Oscar Mayer. “This year,...