Press release
Ore-Ida Brings Its Iconic Fries from the Freezer Aisle to the Frozen Slopes with Limited-Edition Fry-Inspired Skis
In collaboration with Fischer Sports, Ore-Ida fans can “French fry” on actual French fries with new French Fry Skis PITTSBURGH & CHICAGO--(BUSINESS WIRE)--
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nIn collaboration with Fischer Sports, Ore-Ida fans can “French fry” on actual French fries with new French Fry Skis\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nFrom first chairlift rides without panic to tackling black diamonds, ski culture has its own “unofficial” rites of passage. Few matter more than the moment skiers graduate from “pizza” to “French fry” – a milestone when skiers advance from learning the basics to moving with confidence. Now, as winter sports capture the spotlight this season and all eyes turn to the slopes, Ore-Ida is bringing its iconic crinkle-cut fries from the freezer aisle to the frozen mountains. Starting today, Ore-Ida is teaming up with premium ski brand Fischer Sports to launch Ore-Ida French Fry Skis – limited-edition skis inspired by the brand’s legendary crinkle-cut fries.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260114363946/en/Ore-Ida Brings Its Iconic Fries from the Freezer Aisle to the Frozen Slopes with Limited-Edition Fry-Inspired Skis\nDesigned to bring Ore-Ida's signature crisp to the slopes, the skis feature bold crinkle-cut ridges, a golden fry-inspired design and a ketchup-red backdrop. Built with Fischer’s slope-ready performance, the skis pair playful Ore-Ida style with serious downhill credibility. With “French fry” already part of language on the slopes – shorthand for parallel skis – Ore-Ida is celebrating this milestone with a playful, limited-edition design inspired by actual French fries.\n\n\n“For over 70 years, Ore-Ida has set the standard in the freezer aisle and has remained focused on always getting potatoes right,” said Claire Lukaszewski, Senior Brand Manager, Ore-Ida. “French Fry Skis are a fun, unexpected way to take our golden, crispy on the outside, fluffy on the inside fries from the frozen aisle to the frozen slopes and celebrate a moment every skier remembers.”\n\n\nFounded on the Oregon-Idaho border, where both skiing and potatoes run deep, Ore-Ida’s collaboration with Fischer Sports draws on the brand’s roots and brings French Fry Skis to the states where Ore-Ida was born. The limited-edition skis will be available beginning February 1 for $250 and in limited quantities at select ski retailers in Oregon & Idaho, while supplies last. Visit https://www.kraftheinz.com/ore-ida/oreidafrench...