Press release
Lunchables® Enters the Produce Aisle for the First Time with New Fresh Fruit Offering
Lunchables teams up with Fresh Del Monte to deliver delicious, wholesome and convenient options for families PITTSBURGH & CHICAGO & MIAMI--(BUSINESS WIRE)--
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nLunchables teams up with Fresh Del Monte to deliver delicious, wholesome and convenient options for families\n\n\n PITTSBURGH & CHICAGO & MIAMI--(BUSINESS WIRE)--\nToday, Lunchables®, in partnership with Fresh Del Monte Produce Inc., enters the produce aisle for the first time with its new fresh fruit offering featuring pineapple, clementines, grapes and apples. The new product line is set to deliver a delicious, wholesome and convenient solution to power kids forward throughout the day, while getting them accustomed to eating fruits by showing up prominently in a product they already know and enjoy. Lunchables with Fresh Fruit is the latest example of the brand’s desire to offer more better-for-you options.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230801777818/en/Lunchables debuts four new fresh fruit offerings in partnership with Fresh Del Monte. (Photo: Business Wire)\nAfter seeing a 500% increase in social media searches for “Lunchables with fruits and vegetables” in the past year,1 Lunchables with Fresh Fruit debuts just in time for the back-to-school season and features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s preferred fruit offerings. Lunchables with Fresh Fruit provides a delicious and protein-packed option for lunch, snack-time and beyond.\n\n\n“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” said Naor Danieli, Director of Marketing, Lunchables. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”\n\n\nThe debut of Lunchables with Fresh Fruit is the latest example of the brand’s broader commitment to improving its nutrition profile to ensure consumers’ evolving needs are met. Earlier this year, Lunchables announced its entrance into schools with two products that meet National School Lunch Program guidelines. The brand also has a continued focus on reducing sodium, sugar and saturated fat within its products. Most recently, L...