Press release
Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J
To celebrate the ‘remixed’ classic, Lunchables reunites hip hop legends, Lil Jon and Twista, to drop a new “Peanut Butter Jelly Time” song, more than 20
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nTo celebrate the ‘remixed’ classic, Lunchables reunites hip hop legends, Lil Jon and Twista, to drop a new “Peanut Butter Jelly Time” song, more than 20 years after the viral hit’s original debut\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nToday, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in kids’ love of dipping¹ and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J — the new product gives kids the freedom to enjoy a PB&J exactly how they like it. Lunchables PB&J, a “remix” of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or strawberry flavored dip—perfectly crafted for optimal dipping and with no artificial colors.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250506901137/en/Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J.\n“The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,” said Danni Levin, Associate Director of Innovation, Lunchables. “We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing – PB&Js will never be the same!”\n\nBeyond equipping kids with the independence to customize, Lunchables PB&J also solves the number one pain point for parents: thaw time.2 Current PB&J category offerings are frozen, which require 30-60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that’s ready-to-eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more!\n\nTo spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: “Peanut Butter Jelly Time.” Just as Lunchables is “remixing” kids’ #1 favorite sandwich variety...